You’re Pre-Positioned to Offer Advisory Services
Alan Weiss, author of Million Dollar Consulting (which I highly recommend reading), describes a consultant as someone who has a unique set of skills and talents that help to create the value-adding components that their client’s businesses lack.
Value that consultants add comes from two sources of expertise:
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Content Expertise: expertise gained through study and work in a specialized field. This is your professional comfort zone. Content expertise typically refers to your expertise in a niche field.
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Process Expertise: how you deliver value-added services and frameworks to accomplish key objectives for your clients.
The beauty of adding advisory services to your suite of existing compliance services is that you already have content expertise covered.
Content Expertise
If you’re like most of our customers at Malartu, you have years of experience working with specific businesses in a specific niche. There’s not much that surprises you in your clients’ businesses because you’ve seen it before.
Not just that, consider the fact you have ready access to tens, if not hundreds, of large financial datasets in the form of clients books outlining the difference between low-performers and high-performers in a given field.
We’ll dive more into how exactly you can take advantage of the data available to you with the use of data analytics, benchmarking, and other dashboards in another post, but it’s important to recognize that every day you don’t use this data to advise your clients you’re leaving money on the table.
