Social media is a goldmine of opportunities for realtors. But you know that already, don’t you? In the internet era, social media can be a game-changer.
Yet, many realtors face a struggle that, despite posting consistently on various social media platforms, engagement is hard to come by or sustain. Perhaps your posts get a few likes, a comment or two, and a share occasionally, but no real traction in the form of queries or conversions.
Meanwhile, other realtors are hugely successful with their social media presence, raking in thousands of likes, shares, and even inquiries. It is plausible, given that the highest number of quality leads for realtors comes from social media (52%), as per a 2024 technology survey. In fact, a study from the National Association of Realtors revealed that 96% of homebuyers scour the internet for listings.
So, what’s the secret?
The reality is, in a crowded digital space, simply being present on social media isn’t enough. You must do more than just show up.
To leave an impression, you need the best real estate social media post ideas that can stop a scroller, spark conversations, and convert them into followers and then clients. In this blog, we have 10 real estate social media post ideas that can help you master social media marketing for real estate and even make you go viral on social media!
1. Video Walk-Throughs
Video listings are a great way to attract customers by offering a glimpse of what they can expect. High-quality videos make great real estate social media posts because they’re quick, provide visual proof of the property, and can highlight top features within seconds.
Think of them as virtual open houses. When you post video listings on social media, you offer customers a taste of not just the house on sale but a lifestyle, as Markowski said before.
Matterport’s research has found that having virtual video tours can help close a sale up to 31% faster. High-end realtors have closed deals worth millions based purely on video presentations, especially in markets with strong foreign investment.
What Works:
- Keep It Short: Aim for 60–90 second video walkthroughs on social media sites like Facebook and Instagram and top it up with longer formats for YouTube. You can also post snippets of longer videos as individual posts.
- Use High-Quality Video: Video quality can make or break a listing, so use the right equipment and lighting to provide clear and realistic visuals.
- Tell a Story: Instead of simply stating features, create a narrative to help users visualize the house and lifestyle better.
- Use Captions: Don’t focus on just engaging voice-overs, but also add captions. 85% of videos on Facebook are watched without sound.
Check out the short Instagram reel below of a home in Las Vegas that highlights the best of the property from start to end with intriguing visuals and a powerful narrative that is aspirational. This is accompanied by a comprehensive caption that provides more details on the property, giving home buyers a complete picture.
2. Before-And-After Transformation Videos
Everybody loves a good transformation story. Imagine finding a side-by-side video of an old bungalow now boasting sleek interiors and a stunning backyard. Wouldn’t you stop and admire the transformation? Transformation posts are addictive, giving followers a sense of progress, inspiration, and the potential of real estate.
Whether it’s renovating an old home or decorating a new one, before-and-after transformations are engaging, shareable, and inspiring, garnering more views than the average photo or video and improving property inquiries.
See @cheapoldhouses, which has almost 3 million followers obsessed with transformation posts. They document various restoration projects through carousels, reels, and informative posts.
This real estate social media post idea also translates well into longer formats like YouTube videos, where each step can be shown in detail, along with commentary on challenges, tips for specific processes, or costs.
Look at this video from Andrew Thron that combines restoration clips with animated floor plans and details that make the process more immersive for viewers.
What Works:
- Break it Down: Show the transformation step-by-step by capturing snippets of the process (paint choices, flooring upgrades, staging) for a better ‘wow’ factor.
- Include Renovation Costs: Transparency builds trust and helps potential buyers see the value.
- Use Captivating Thumbnails: The first image or frame of your video should grab attention instantly. Bright, high-contrast images or a dramatic side-by-side comparison work best.
3. Neighborhood Spotlights
When buyers are house hunting, they’re looking beyond just the four walls and roof. The neighborhood matters when buying a home. With 59% of homebuyers listing neighborhood quality as a top priority, neighborhood spotlights are a must-have in your real estate social media content ideas.
Instead of simply showing them the location, help them visualize their daily life in that locale. What’s the vibe of the local coffee shop? How does the area feel on a Sunday morning? Can they walk their dog safely at night? Social media thrives on storytelling and showcasing the neighborhood helps buyers connect emotionally with the house and area they choose.
What Works:
- Compare and Contrast: Showcase comparisons of different neighborhoods to help buyers decide. Real estate social media posts like “City vs. Suburbs” can generate high engagement.
- Go Beyond the Basics: Go beyond the usual “great schools and restaurants” approach and add more value by highlighting offbeat brunch spots, indie bookstores, or scenic jogging paths.
- Use Local Data: Share statistics on home prices, safety ratings like crime rates, and walkability to give them deeper insights into why it’s the best pick.
Take inspiration from Lake Real Estate below and highlight the neighborhood and community in its caption.
4. Customer Testimonials
A glowing review beats even the flashiest sales pitch because no one trusts the “Top Realtor in Town!” banner anymore. Reports show that 42% of consumers trust online ratings and reviews as much as personal recommendations. This makes having customer testimonials a great addition to your list of social media ideas for real estate.
Take Keeley Starling, for example. Her experience of buying a home, in her own words, “I never thought I’d be in this position in my life, especially at 25, owning three houses,” would resonate more with people than any ad. So, don’t just collect reviews—bring them to life. Show the excitement, the struggles, and even the happy tears. Make potential clients think, If Keeley did it, maybe I can too!
What Works:
- Turn Testimonials Into Ads: Use your strongest reviews as part of a targeted ad campaign. Leverage the power of video testimonials as they get shared 12 times more than text and images on social media.
- Pin Testimonials: Pinning success stories at the top of your social profiles helps new visitors see them immediately. Use Instagram Highlights, LinkedIn Recommendations, or Facebook Reviews for this purpose.
- Ask for Reviews Immediately: The best time to request a review is right after closing a deal. It can prevent you from going on a chase.
Requesting clients for an online review can slip through the cracks of busy schedules. Automating this critical step is convenient, efficient, and cost-effective.
You can use SocialPilot’s review generation feature to automate review requests from various sources and customers in one go. You can also set up smart campaigns to collect reviews through different channels that suit your customers. Auto-update contacts from your CRM, collect private feedback and even customize review campaigns with your brand identity to share on social media.
5. Real Estate News and Trends
The success of social media marketing in real estate starts with educating your audience. Buyers and sellers don’t want to feel like they’re taking a wild guess in the market. They want to know the right time to buy, if mortgage rates are going up, and other pertinent news that can help them make an informed decision. That’s where your real estate social media posts come in.
Look at @Barbara Corcoran, a real estate mogul and investor from Shark Tank. Her Instagram account helps people understand market trends, investment strategies, and financial literacy. People trust her because she gives them value. If you want to attract clients, share insights that help people buy and sell smarter.
What Works:
- Post Bite-Sized Market Insights: Break down insights into quick reels, or carousels. A short-form video like “Home prices have increased 3% in 2025—what does that mean for you?” can drive high engagement.
- Engage With Real Estate Influencers: Identify, comment on or collaborate with relevant influencers like @Chad Carroll, @grahamstephan, or @thebrokeagent to boost visibility.
6. Homebuyer Tips and Tricks
Buying a home is definitely exciting, but it can also be overwhelming. About 36% of first-time buyers report being unable to handle the home-buying process with success. Before buying, many people walk into the process with incorrect information.
Real estate social media posts can empower buyers with the information they need. Homebuyers don’t simply Google. They scroll through Instagram, watch TikTok, and join Facebook groups for advice. A reel breaking down mortgage rates? Super helpful. A Q&A session on stories? Gold. If you’re in real estate, your real estate social media posts should give buyers the clarity they need.
What Works:
- Create “Homebuyer Survival Guides”: Buyers don’t always know what to expect. A well-organized step-by-step guide can ease their anxiety.
- Make Mortgage Terms Less Scary: Words like escrow, PMI, and debt-to-income ratio sound confusing if you’re not in real estate. Break them down using simple, real-life comparisons.
- Highlight First-Time Buyer Assistance Programs: Many buyers don’t realize grants, tax credits, and low-down-payment programs exist in their state. A post like “Homebuyer Assistance Programs You Need to Know” can position you as a knowledgeable industry expert.
For instance, this LinkedIn post on finding high-yield properties in a competitive market breaks down a complex subject into simple terms and provides tips to buyers on how they can get it right.
7. Contests and Giveaways
Imagine seeing a post from a local real estate agent offering a free home decor consultation to one lucky winner. What do you do? Chances are, you’ll like, tag a friend, and comment—it’s easy, fun, and could lead to a prize. More importantly, contests and giveaways spark conversations and get your brand noticed by a wider audience.
A great example is Rose Olliver Real Estate’s “Refer a Friend” program, where past clients can refer buyers or sellers for a $500 voucher. This social media marketing strategy has turned clients into brand advocates, driven word-of-mouth marketing, and attracted qualified leads. People love contests. And if you’re not using them, you’re leaving free brand visibility on the table.
What Works:
- Partner With Local Businesses: Provide prizes that match local interests by offering home decoration gift cards and free interior design consultations.
- Showcase Past Winners: Highlight previous giveaway recipients to enhance credibility.
- Promote Across All Platforms: Share your promotion across all social platforms within your available network.
Managing posting on multiple social media platforms at once can be tricky. You need a tool that automates the workflow.
SocialPilot’s social media scheduler enables you to plan, publish, and manage posts across all important platforms effortlessly. The AI-powered scheduling tool ensures your posts are aligned for publishing across all social channels you are on while letting you tailor to each channel’s unique needs from a single dashboard. Organize campaigns, save time on ideation and post creation, and leverage smart scheduling to align with your audiences’ preferences, all while maintaining brand consistency and boosting visibility.
8. Design Inspiration
Stepping into a well-designed home is like walking into a story where every detail adds to the experience. In 2025, interior design trends are moving beyond the safe whites and grays and embracing bold colors that actually make a statement. If you’ve scrolled through Instagram lately, you’ve probably seen this shift. Influencers like @stellaweatherall showcase layered, curated interiors that resonate with modern buyers.
So, how can you use this in your real estate social media posts? Showcase stunning home designs, collaborate with interior designers, and get your audience involved. Run polls: “Which kitchen style do you prefer—minimalist or farmhouse?” The more interactive your posts are, the more engagement and clients you’ll attract.
What Works:
- Engage with Your Audience: Encourage followers to share their own design projects or vote on their favorite trends. Various types of interactive content promote a sense of community.
- Collaborate with Local Designers: Work with interior designers to add value to your content. Their expertise makes your posts more engaging and gives your audience useful home styling tips.
- Stay Authentic: Trends are great, but they need to match your style and audience. Don’t post what’s popular. Share what you believe in.
9. Behind The Scenes
Most people only see the Instagram-worthy side of real estate. A perfectly staged home, a happy client holding their keys, or that glorious SOLD sign. But the process is rarely that smooth. There’s the last-minute staging chaos, buyers changing their minds 12 times, and those oops moments—like getting locked out during a showing (Phil Dunphy-style).
Phil from Modern Family is a great example of how real estate is about personality. He’s goofy, awkward, but always relatable. And that’s the key. Share your behind-the-scenes moments. People don’t want a realtor who only sells—they want a real person. If they like you, they’ll trust you, and trust sells homes.
What Works:
- Make It Personal: Buyers love candid moments like an unexpected challenge or even a funny blooper from a listing tour. These real moments make you more relatable and trustworthy.
- Use Time-Lapse Videos: A time-lapse video of staging a home, showing multiple properties, or finalizing a contract can capture this fast-paced work. It keeps viewers engaged and makes real estate look exciting.
- Create a Weekly “Behind-the-Scenes” Series: Posting consistently keeps followers engaged. Consistency leads to higher engagement and recall rates.
This realtor documents her home staging process in a short Instagram reel to show what goes into making a house look beautiful for potential buyers.
10. Day in the Life of a Realtor
Real estate social media content ideas are a mix of strategy, problem-solving, and relationship-building that happens behind the scenes. Here, no two days are the same. One minute, you’re analyzing market trends; the next, you’re negotiating a deal, and before you know it, you’re running a last-minute property showing while also keeping up with your social media presence.
That’s exactly why sharing this fast-paced, high-energy side of real estate on social media works so well. Top agents like Daniel Daggers, known as “Mr. Super Prime,” use social media to give clients a real look at what they do. His Instagram presence helped him close multi-million-pound deals. He shared real moments, like prepping for an open house, Monday morning meetings, or late night deal negotiations. This built trust and strengthened client relationships over time.
What Works:
- Introduce Your Team, Not Just Yourself: Feature short-form videos or carousels on Instagram introducing each team member. Share their specialties, fun facts, and why they love real estate.
- Make Daily Life Posts: Show the fast-paced nature of real estate with short, engaging videos of your daily routine. Walking into a property? Film a quick clip. Closing a deal? Capture the moment. Small snippets create binge-worthy content.
- Run Team Q&A Sessions: Buyers and sellers love interactive content. Hold a live “Ask the Team” session where your followers can ask anything about buying, selling, or the market.
It’s story time. Have you come across Netflix’s reality show “Owning Manhattan”? Consider the narrative of Jessica Markowski, a real estate agent and star of the show, who used the power of social media marketing to sell a Tribeca loft for $6.925 million.
She documented her renovation on Instagram, leveraging her own social media influence in combination with her client Alfonso Cobo’s audience to increase the property’s value by almost $3 million!
“…leveraging our combined digital influence was key to securing this sale,” Markowski told PEOPLE magazine. “This wasn’t just about selling a home; it was about showcasing a lifestyle…”
When you share relevant, useful, and tasteful posts on social media about property listings, not only does it have a higher reach than physical listings, it improves engagement through likes, shares with other potential clients, follow-up questions, and higher viewings. Let’s let numbers do the rest of the talking here:
- The study from the National Association of Realtors quoted above shows that 47% of home buyers start their search process online.
- 73% of home buyers use a mobile or tablet device to gather information, compared with 28% who visit open houses.
- Facebook is the most popular social media site for real estate listings, with 87% of realtors using it. Instagram comes next on the list, with 62% of realtors using it for social media marketing.
- 80% of home buyers watch videos online every week, and half of them say that the videos influenced their purchasing decisions.
With figures like these, the importance of strategizing and executing real estate social media posts smartly in today’s digital world cannot be understated. Now, let’s get on with real estate social media content ideas that can put your brand front and center among the virtual audience.
The Social Media Shortcut to Trust
Real estate is not simply about homes, contracts, and negotiations. It’s about people. People who are scrolling through social media at midnight, wondering if they’ll ever afford a home. People want a real person to guide them, not another “Top Agent” with a headshot and a sales pitch.
That’s where social media actually matters. The agents who win on social media are the ones who make buyers feel like they’re not alone in this process. They’re the ones answering real questions, sharing real moments, and proving that they get it.
Keeping it real doesn’t mean compromising on the sale. You can promote your real estate listings consistently using the power of a scheduling tool across multiple platforms. With SocialPilot’s dedicated capabilities for real estate marketing, you can plan campaigns that feel authentic, connect with your buyers, and generate excellent results.
Leverage our single-click integration with the top real estate listing platform Zillow. Create your Zillow post in seconds, generate engaging captions with our AI technology, and publish on social platforms immediately. That’s how effortless promoting your listings can be!
So, if you’re still overthinking your next social media post—don’t. Simply start. Get your FREE trial with SocialPilot now!
