Stay updated on the latest SEO news and strategies with our list of the best SEO blogs.
Let’s begin.
Blogs for Learning SEO
These blogs offer beginner-friendly guides on SEO but also cover advanced concepts for experienced professionals.
1. Semrush
Written by: Multiple authors
Updated: Almost daily
The Semrush blog is a popular online place to learn about all aspects of search engine optimization, including on-page SEO, technical SEO, and link building.
Our blog focuses on SEO recommendations, news, and original research. And we offer detailed, step-by-step guides on how to give your website the best chance of ranking high in search engine results.
All articles are written by SEO practitioners who have years of experience driving growth through search.
2. Backlinko
Written by: Brian Dean, Leigh McKenzie, and others
Updated: At least once per week
Backlinko originally started as Brian Dean’s blog but has since become one of the most popular SEO blogs in the world that offers how-to guides, SEO studies and experiments, and comprehensive resource pages.
Backlinko’s guides are useful for both beginners and experts to follow, and the advice is based on real-world experience, case studies, and data from the team’s experiments.
Most of the content on the blog revolves around topics like link building and content marketing.
3. Mangools
Written by: Guest authors from the SEO industry
Updated: Monthly
Mangools has a long-standing SEO blog featuring guides, interviews, and product updates—and it covers a wide range of SEO topics across on-page SEO, technical SEO, link building, and more.
All the guides use specific, relatable examples while avoiding generic, high-level advice.
And the blog features insights from prominent SEO experts, including Bill Slawski and Andy Crestodina.
Popular SEO Blogs by Industry Experts
These blogs are from SEO experts who share insights from client work and their own research to show you what’s happening (and working) in SEO right now.
4. Marie Haynes
Written by: Marie Haynes
Updated: A few times per month
Marie Haynes is a renowned SEO expert and consultant who uses her blog primarily to discuss the inner workings of Google’s search algorithms and share her thoughts on the latest Google updates.
The impact of AI on search is another big focus for Haynes. Specifically, how Google’s use of AI technology influences a site’s visibility in search results.
She also digs deep into Google’s official documentation and shares thoughts and insights from her own SEO experience.
5. Aleyda Solis
Written by: Aleyda Solis
Updated: Multiple times per year
International SEO Consultant and Speaker Aleyda Solis is widely considered one of the best SEO bloggers and writes about the most pressing SEO topics.
Solis’ blog posts focus on her own SEO experience and what’s currently working for her clients.
She also interviews SEO experts and Google Search representatives (such as Danny Sullivan) from time to time. And shares helpful tools and templates she’s built for her own SEO workflows.
Blogs for Advanced SEO Insights
For more advanced SEO tactics and insights on how to look at SEO from a broader business perspective, these are some of the best SEO blogs to follow.
6. Blind Five Year Old
Written by: AJ Kohn
Updated: Multiple times per year
Blind Five Year Old is an online marketing firm that specializes in search engine marketing, and their blog has a core focus on exploring the way Google’s search algorithms work.
The blog posts are often comprehensive and written in an essay format, with plenty of examples given to back up all claims.
Such as this deep dive on the insights extracted from the Google antitrust trial hearings.
7. Zyppy SEO
Written by: Cyrus Shepard
Updated: Multiple times per year
Zyppy SEO is an agency led by Cyrus Shepard that runs a blog mostly focused on SEO case studies.
Shepard regularly publishes insightful pieces on topics such as internal linking, on-page SEO factors, and the impact of various Google updates on site rankings.
Shepard has first-hand experience as a Google Search Quality Rater, which gives him a good understanding of concepts that others might struggle with.
8. Growth Memo
Written by: Kevin Indig
Updated: At least weekly
The Growth Memo is a newsletter and blog where Organic Growth Advisor Kevin Indig looks at how SEO fits into a broader business strategy.
In the Growth Memo, Indig discusses specific SEO frameworks and mental models that can help companies grow through organic channels.
He also goes over real-life scenarios from his client work, sharing useful insights and data that can be applied across multiple industries.
9. Detailed
Written by: Glen Allsopp
Updated: Multiple times per year
The Detailed blog shares comprehensive break-downs of what the most successful sites in organic search are doing and what kind of results they’re getting.
While the strategies and tactics the blog discusses are from companies with large budgets, even small sites can benefit from learning about them.
For example, this report analyzes the SEO playbook of some of the most popular websites in the world and showcases the results from tactics such as AI-generated content, domain redirects, and programmatic SEO.
Blogs for SEO News and Trends
These publications are great for getting regular updates on changes in Google’s search algorithms.
10. Google Search Central Blog
Written by: Lizzi Sassman, Daniel Waisberg, Gary Illyes, and others
Updated: At least once a month
The Google Search Central Blog shares news about Google algorithm updates and new Google Search features—and offers insights on SEO best practices.
This blog also features Q&A posts and behind-the-scenes insights on why Google Search is built the way it is.
11. Search Engine Land
Written by: Barry Schwartz, Danny Goodwin, and others
Updated: Almost daily
Search Engine Land covers the latest news related to search algorithm updates, policy changes across popular PPC advertising networks, and AI developments that are relevant to SEO.
It’s often one of the first places where important SEO news is covered before it reaches other blogs.
The website also regularly publishes detailed whitepapers and reports on topics such as enterprise SEO, conversion rate benchmarks, and more.
12. Search Engine Journal
Written by: Roger Montti, Matt G. Southern, and others
Updated: Almost daily
Search Engine Journal offers SEO news, studies, and insights shared by SEO practitioners with years of experience in the field.
Search Engine Journal also hosts regular webinars, with SEO experts joining as guest speakers and sharing their knowledge.
13. Search Engine Roundtable
Written by: Barry Schwartz
Updated: Almost daily
The Search Engine Roundtable provides a daily recap of the most important search-related discussions across forums and social media.
It offers a great way to stay on top of timely SEO discussions without having to frequent multiple SEO forums yourself.
Put Your SEO and Marketing Knowledge into Practice
Our SEO blogs list can help you learn everything you need to know about improving your site’s visibility in search engine results.
Once you’re ready to put that knowledge into practice, sign up for a free trial of Semrush to get access to a comprehensive suite of SEO tools.
