3X ROAS with or without AI?

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March 7, 2025

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PLUS: Brands are cashing in on influence—are you?

Zihan Lyu
March 01, 2025 • Estimated Reading Time: 8 minutes

Highlights from today’s newsletter:
🌟 February’s standout marketing moments
🛍️ The Retail Media shift no one’s talking about
🧠 Deep learning redefines advertising strategies

EDITOR’S PICK

#RETAIL MEDIA AND CREATOR PARTNERSHIPS

Retailers are selling influence now. As Retail Media Networks transform into full-scale media businesses, brands are turning to creators to drive real revenue, not just awareness.

But throwing money at influencers is not enough. The smartest brands are integrating creators into data-driven, performance marketing strategies that actually move the needle. This is where first-party data meets real consumer trust.

#EVENT INSIGHTS

The ClickZ team has been on the ground at eTail—tracking the biggest trends shaping retail and eCommerce marketing. Our affiliated publication, Unofficially eTail, has captured real-time insights from industry leaders, and we’re bringing you the highlights.

2025’s eCommerce landscape demands responsiveness to cutting-edge trends like AI integration and streamlined fulfillment solutions. Businesses must innovate with subscription-based models and engaging live-stream events.

Navigating regulation is essential as digital marketing evolves, requiring strategic foresight and adaptation for sustained industry relevance.

AI’s investment trajectory is a game-changer, set to touch $223.45 billion by 2030, urging firms towards strategic alignment. For B2B marketers, AI unlocks the potential for buyer-centric strategies, enhancing engagement and steering decisions in intricate buying landscapes. Successful integration demands precise AI protocols and workforce adaptation for enduring efficacy.

Deep learning is redefining digital advertising by prioritizing precision, privacy, and performance. This technology replaces traditional user data with experience-centric strategies, facilitating real-time contextual targeting. The shift elevates campaign success while maintaining privacy, reshaping the industry’s foundation for innovative advancements in marketing outcomes.

💭INSIGHTS FROM JACK PAXTON

💭INSIGHTS FROM CHARLOTTE MAIR

🎙 WHAT’S NEW WITH ADVERTISING

AI offers potent tools for optimizing media buying and boosting campaign efficiency, yet falters in crafting emotionally resonant content. Magic X exemplifies AI’s promise in automating ad management, while Grüns demonstrates that strategic simplicity and relatability can powerfully engage audiences and drive brand success.