40+ Snapchat Statistics Every Marketer Should Know in 2025

1. Snapchat reported 453 million daily active users (DAUs), reflecting a 9% year-over-year increase.
   
2. Below are the highlights Snapchat’s top user markets in 2025:

   India	202.51 million
   USA	106.7 million
   Pakistan	31.93 million
   France	27.5 million
   Saudi Arabia	23.88 million
   UK	23.06 million
   Germany	21.3 million
   Iraq	18.7 million

3. In January 2024, Snapchat’s global user distribution showed that men aged 18 to 24 years constituted 20% of users, while women in the same age bracket made up 17.8%.
4. Snapchat has over 800 million monthly active users.
   
5. Snapchat’s global potential audience increased by 4.6% in the 12 months.
6. Snapchat has 48.4% male audience; 50.7% female audience; and 0.9% unknown gender as of February 2025.
7. Snapchat is the world’s 9th most popular social media platform.
8. In early 2025, Snapchat had 106 million users in the U.S., accounting for 30.6% of the total population.

Sources: Statista, Snapchat Global Users, Snapchat Demographics User Base, Global Social Network, Data Portal, Gender Distribution, Digital 2025

Snapchat Usage Statistics

Knowing who uses Snapchat is one thing and understanding how they use it is a game changing scenario. It’s not about playing with the app; it’s about how often, how long, and what users are actually doing on the platform.

Are they sending selfies? Are they watching the spotlight? Are they engaging with AR filters? 

The answers lie below that keep Snapchat not only relevant, but addictive in 2025.

9. The average daily time spent on Snapchat varies across different age groups:
   • Adults aged 18 to 24 dedicate approximately 35 minutes per day.
   • Adults aged 25 to 34 dedicate approximately 27 minutes per day.
   • Adults aged 35 to 44 dedicated approximately 22 minutes per day.
   • Adults aged 45 to 54 dedicated approximately 22 minutes per day.
   • Adults aged 55 to 64 dedicate approximately 20 minutes per day.
   • Adults older than 65 dedicate approximately 19 minutes per day.
   
10. The average Snapchat user spends 30 minutes on the app.
11. More than 1 billion Snaps were shared publicly on Snapchat every month in Q4 from our community, creators, and media partners.
12. Snapchat reported that over 300 million daily active users engage with augmented reality (AR) features on the platform.
13. Over 350 million users engage with Snap Map, making it one of the most utilized mobile maps.
14. It is reported that an average of 5+ billion snaps are created on the platform daily.
15. Snapchat was rated a 68 for customer satisfaction in the United States.

Sources: Time Spent Statista, Business of Apps, Snapchat, Investor Relations, Snapchat Newsroom, Social Shepherd, Customer Satisfaction Index,

Snapchat Engagement Statistics

It’s one thing to log in. It’s another to stay, swipe, share, and snap like there’s no tomorrow. That’s where engagement comes in.

Snapchat engagement is embedded behavior. The kind that keeps users deeply involved and brands constantly chasing attention.

Let’s take a closer look at the engagement stats that prove Snapchat isn’t just being used – it’s being lived.

16. Globally, the AR and VR market is projected to reach $46.6 billion in 2025, with AR software, including applications like Snapchat’s AR lenses.
17. Snapchat has 15 billion interactions between creators and their fans on snapchat every day.
18. Snapchat’s Spotlight feature reached over 500 million monthly active users.
19. Snapchat says the total time spent viewing Spotlight content has increased by 175% year-over-year.
20. The longest Snapchat streak was recorded for 3701+ consecutive days, marking more than 10 years of interaction.
21. Snapchat+ has amassed around 14 million subscribers.
    
22. Snapchat’s swipe-up rate was reported to be 5x  higher than the average click-through rates on other social media platforms.
23. The average cost per swipe-up (eCPSU) on Snapchat was approximately $0.57 in 2021. ​
24. Over 20 billion messages are sent to the Snapchat AI-powered “ MY AI” chatbot till date.
25. 91% of social media users in the United States were aware of Snapchat, with 31% having used the platform in the past 12 months.

Sources: Statista, Snapchat Newsroom, Investor Relations, Mashable, Business of Apps, CMSwire, Snapchat Brand Profile, Snapchat Plus Subscriber, Dexterto

Snapchat Business Statistics

While Snapchat often sees through the lens of filters and messages, its value to businesses have grown exponentially. From Gen Z’s impulsive buying behaviors to the rise of e-commerce and premium subscriptions, Snapchat has steadily evolved over years.

Let’s explore the business-side numbers that highlight consumer decisions.

26. Snapchatters have $4.4 trillion in global spending power.
27. Snapchat’s penetration rate in the United Kingdom was 34.9% which indicates that over a third of the UK’s population were active Snapchat users.
28. ​In the fourth quarter of 2024, Snap Inc. reported revenue of $1.557 billion, marking a 14% increase.
29. The company achieved a net income of $9 million in Q4 2024.
30. Snapchat+ subscription brings an annual revenue of approximately $500 million.
31. U.S. luxury consumers aged 16 to 25, revealed that 73% of Snapchat users felt compelled to explore a luxury product online or in-store after encountering an advertisement on the platform.
32. Snapchatters are 60% more likely to make impulse purchases and 20% more likely to make purchases on mobile devices.
33. 35% of Snapchat users send snaps of products they are interested in purchasing.
34. Snapchat’s market share is currently less than 2%.

Sources: Snapchat Business, Statistia, Snap Investor Relations, Snapchat Subscription Statista, Vogue Business, Social Shepherd

Snapchat Advertisement Statistics

Snapchat may not be the first name that comes to mind in ad strategy meetings, but that’s exactly what gives every marketer an edge.

Snapchat has quietly become a high-potential playground for brands willing to think outside the feed.

Let’s break down the ad stat that shows why Snapchat deserves more than just a test budget in 2025.

35. Snapchat ads reached 709 million users globally.
    
36. Snapchat ads reached 8.6% of all the people on Earth in January 2025.
37. The total number of users that marketers could reach with Snapchat ads increased by 31.1 million (+4.6%) between January 2024 and January 2025.
38. Snapchat ads reached 10% of all the world’s adults aged 18 and above.
39. Snapchat ads reached 12.7% of the world’s internet users at the beginning of 2025.
40. Marketers were able to reach 31.1 million more users with Snapchat ads in January 2025.
41. 38% of PPC marketers worldwide reported increasing their Snapchat Ads budgets, while 65% maintained their existing budgets, indicating growing confidence in the platform’s advertising potential.
42. The number of active advertisers on Snapchat more than doubled in Q4 2024.

Sources: Data Portal, Snapchat Ad Budget, Investor App, Business of Apps