Ad Growth Decelerates Through May, Pacing Worst Quarter Since Recession 04/21/2025


“Forward bookings” — or advanced U.S.ad sales — for
April/May expanded just 1.8% vs. the same two-month period a year ago, indicating that the second quarter is pacing to be the weakest growth since the last ad recession, according to
just-released estimates from Guideline.

The disclosure is an early indicator of …



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