Agorapulse vs. Mention: Which Is the Right Choice? (2025 review)

Choosing the right social listening tool can dramatically improve your brand’s online presence and customer engagement strategy. This article offers a side-by-side analysis of Agorapulse and Mention, two leading platforms with distinct approaches to social monitoring.

We’ve examined both tools through multiple lenses—data collection capabilities, feature sets, pricing structures, and user interfaces—to help you make an informed decision based on your specific needs. Our comparison draws from official documentation, help resources, and verified user testimonials.

Throughout this guide, you’ll discover how each platform handles different aspects of social listening, from basic monitoring to advanced analytics. Whether you prioritize comprehensive data sources, intuitive dashboards, or budget, you’ll find clear insights into which tool might serve you better.

Let’s explore how Agorapulse and Mention stack up against each other.

	Agorapulse	Mention
Annual price	Standard plan: 49$/month Pro plan: 79$/month Advanced plan: 119$/month Custom plan: On demand	Solo plan: 41$/month Pro plan: 83$/month ProPlus plan: 149$/month Company plan: Custom
Free trial	30 days (social listening not included)	14 days
Sources	Core social (X, FB, Instagram), thousands of news sites, millions of blogs.	1 billion sources: Social media (X, FB, LinkedIn, etc.), review sites (G2, Capterra), news, forums
Sentiment analysis	They don’t have this feature	82% (F1 score)
Global ratings (G2 + Capterra)	4.54/5 (1652 reviews)	4.45/5 (709 reviews)
Best for	SMBs Mid-Market	SMBs Mid-market Agencies

Pricing & Plans

Agorapulse and Mention offer tiered pricing structures with similar entry points: Agorapulse starts at $49/month for the Standard plan while Mention begins at $41/month for its Solo plan when billed annually. Both platforms provide monthly and annual billing options, with annual subscriptions offering significant savings.

Free Trials & Demos

Both platforms offer free trials without requiring credit card information. Agorapulse also provides a limited free plan that includes 3 social profiles, 10 scheduled posts, basic inbox features, and reporting. Mention’s trial provides full access to platform features but with limited usage capacity. Both companies offer product demonstrations for prospective customers who want guided tours of their platforms before committing.

Plan Features & Limitations

Agorapulse’s Standard plan ($49/month) includes 10 social profiles with scheduling, unified publishing calendar, and basic social inbox features. Its Pro plan ($79/month) adds Instagram product tagging, team workflows, and ad comment monitoring. Mention’s Solo plan ($41/month) includes just 2 alerts, 5,000 mentions per month, and 4 social accounts, while its Pro plan ($83/month) increases this to 5 alerts, 10,000 mentions, and 10 social accounts.

Add-ons & Extras

Agorapulse offers social listening as an add-on at $40/search/month and advocacy features for $150/month. Additional social profiles cost $10/month each across all plans. Mention provides several add-ons including historical data access, LinkedIn monitoring, API access, and additional alerts/mentions with pricing varying based on usage volume and current plan.

Payment Options

Agorapulse accepts credit cards (Visa, MasterCard, American Express) and PayPal for all plans. Mention accepts standard credit and debit cards for all plans, with wire transfer available exclusively for their enterprise-level Company plan customers.

Refund Policies

Agorapulse doesn’t offer refunds for monthly subscriptions but provides partial refunds for annual subscriptions if canceled within 30 days of renewal (self-service subscriptions only). Mention has a stricter policy, offering no refunds or credits for partial use or remaining subscription time when canceling—accounts simply revert to free status.

For budget-conscious social media managers, Mention offers a slightly lower entry price point with basic monitoring capabilities, while Agorapulse provides more comprehensive social management features with clearer upgrade paths for growing teams.

Features

Dashboard Comparison

Agorapulse’s dashboard presents a clean interface focused on social media management, with mentions organized for quick response. The layout emphasizes actionable insights with clearly defined sections for different monitoring parameters. Mention’s dashboard offers a more analytics-centered view with prominent visualization of sentiment trends and mention volumes across multiple platforms. While Agorapulse prioritizes engagement workflows, Mention emphasizes comprehensive data analysis with more visual reporting elements.

Alert Creation Process

Agorapulse offers a straightforward alert creation process where users name their search, add a description, select sources, and set search parameters using Boolean operators. The platform allows geographic and language filtering with keyword refinement through inclusion/exclusion parameters. In contrast, Mention provides three distinct alert types: Basic (primary, secondary, and excluded keywords), Standard (up to 40 keywords across 4 query blocks), and Advanced (full Boolean language operators).

Mention distinguishes itself by showing estimated mention volumes before finalizing alerts and allowing users to block up to 1,000 URLs and sources preemptively. The system also launches quickly, gathering data within seconds of creation. Agorapulse’s approach is more linear but incorporates comprehensive filtering options within a single creation flow.

Metrics & Filters

Agorapulse tracks author-specific metrics including followers, following count, website information, and brand mention frequency. Their global search metrics cover sentiment scoring, volume statistics (total posts, daily averages, unique authors), and engagement metrics. Filtering options include bookmarks, labels, assignments, and review status alongside date parameters.

Mention delivers a broader range of metrics including sentiment analysis, emotion detection, reach statistics, source tracking, influence scoring, social shares, geographic data, language information, and net sentiment scoring. They also offer similarity detection and highlight features. Their filtering capabilities are more extensive, including time periods, sources, influence scores, languages, countries, tags, emotions, sentiments, status indicators, folders, and group mentions with the ability to save custom filters for future use.

Data & Sources Coverage

For social media coverage, Agorapulse monitors X (Twitter), Facebook, and Instagram. Mention offers significantly broader social monitoring, covering X (Twitter), Facebook, LinkedIn, Instagram, YouTube, Pinterest, TikTok, Reddit, and Medium. This gives Mention a substantial advantage in social listening breadth.

In web monitoring, Agorapulse tracks “thousands of news websites and millions of blogs” without specific details. Mention provides more defined web coverage including review sites (G2, Trustpilot, Capterra, Booking), news sites, forums, blogs, HackerNews, and GitHub. Mention clearly offers more comprehensive web tracking capabilities with specifically defined sources.

Regarding historical data, Agorapulse provides up to 30 days of prior data, but only when connecting your page directly to the platform. Mention delivers superior historical data access with up to 24 months available across Facebook, Twitter, forums, blogs, videos, news sites, and general web sources.

For language support, Agorapulse’s capabilities aren’t specified in the provided information. Mention excels with 249 languages, supporting any ISO 3166-1 alpha-2 code, making it exceptionally versatile for global brand monitoring across virtually any language.

Sentiment Analysis

Agorapulse takes a manual approach to sentiment analysis, allowing users to assign sentiment to mentions themselves. This methodology relies on human judgment rather than automated processing. The platform doesn’t offer automated sentiment accuracy measurements as this feature is entirely user-driven.

Mention employs a sophisticated AI-powered sentiment analysis system supporting 31 languages including English, French, Spanish, German, and Italian. Their approach combines machine learning with the flexibility of manual sentiment modification when needed. The system was developed using a substantial 278M parameter model trained on a 2.5TB dataset and refined by dedicated Machine Learning engineers. Mention achieves an impressive 82% accuracy (F1 score), providing reliable sentiment classifications. The platform also goes beyond basic sentiment to track seven distinct emotion types, offering deeper insight into audience reactions.

Reporting Tools

Agorapulse provides several report templates including aggregated reports (by profile or network), label reports, individual reports, and combined aggregated-individual reports. Their reporting formats are limited to PDF and CSV exports. Users can schedule reports on weekly or monthly intervals. The content of these reports covers key metrics such as fans, engagement, impressions, brand awareness, account growth, audience demographics, top-performing content, community management statistics, and optimal publishing times and content types.

Mention offers a more comprehensive reporting ecosystem with templates for analyzing alert data (Listening report, Alert comparison, Mention list, Market Trends) and connected social accounts (X/Twitter, Facebook, Instagram, LinkedIn). The platform also enables comparative analysis between social media pages and supports custom report creation. Their export formats include shareable links, PDF, and PPTX presentations, with CSV/XLS exports available for company-tier plans. Reports can be white-labeled for professional presentation. Mention also provides automatic notification emails when mention spikes occur. Scheduling is available for company plans, while exports are accessible across all plans except the Solo tier. Mention’s reports include detailed metrics like mention volume trends, sources, sentiment, emotion, countries, languages, main topics, hashtags, top influencers, reach, share of voice, word clouds, time of activity, and tags.

Collaboration Features

Agorapulse facilitates team collaboration through workspace management, approval workflows, task assignment, and mention assignment. These features enable organized team operations and clear responsibility allocation within the platform.

Mention provides a structured collaboration system with approval workflows for social media content, role management that allows assigning specific capabilities (such as “social media post creator only” or “social media post creator and publisher”), and workspace organization that enables account division into multiple sub-accounts to maintain privacy between different collaborators or brands under management.

AI Features

Agorapulse incorporates AI through its writing assistant that helps create content and a smart scheduling system that optimizes posting times for maximum engagement.

Mention leverages AI more extensively across multiple functions. Their AI-powered features include sentiment analysis, Alert Overview (providing summaries of mentions and discussed topics), AI Digest Emails, emotion analysis, cloud word generation, caption and hashtag generation, and AI Highlights. These tools collectively deliver automated insights and content assistance that reduce manual analysis requirements.

Final Takeaways

Agorapulse excels in user-friendly reporting with clearly defined metrics focused on engagement and audience growth, making it suitable for teams that prefer hands-on control of sentiment analysis and straightforward reporting structures.

Mention stands out with its advanced AI capabilities and multilingual sentiment analysis, providing deeper analytical insights across a broader range of languages and emotions, ideal for brands needing detailed cross-cultural audience understanding and comprehensive reporting options.

Customer service

Agorapulse Customer Service

Agorapulse offers a comprehensive help center with 362 articles covering 14 detailed categories, available in three languages (English, French, and German). Their support options scale with subscription level, providing email support for all users while adding chat support for Professional plans and video calls for Custom plans, with response times ranging from 30 minutes to 6 hours depending on plan level. Training resources are diverse, including webinars, ebooks, guides, community support, plus group and one-on-one coaching for Custom plan subscribers.

Agorapulse’s standout strength is its tiered support approach that rewards higher-paying customers with faster, more personalized assistance including dedicated account managers at the Custom level. The extensive knowledge base is well-organized by user journey and feature set, though the language options could be expanded beyond the current three to better serve global users. Agorapulse is best suited for teams seeking robust self-service options backed by responsive human support that scales with business growth.

Mention Customer Service

Mention provides a more streamlined help center with 147 articles across 10 categories in three languages (English, French, and Spanish). Support is available through email and live chat, though response time guarantees aren’t explicitly stated. Their training resources include ebooks, training videos, and personalized one-on-one training for specific use cases, with account managers available to all Company plan subscribers.

Mention’s key advantage is its straightforward approach to customer support that offers live chat and dedicated account managers at lower pricing tiers than Agorapulse. The help center, while containing fewer articles, focuses on core functionality and offers Spanish language support that Agorapulse doesn’t. The lack of clear response time commitments is a notable limitation compared to Agorapulse’s transparent tiered system. Mention is ideal for businesses that value direct human support and personalized training over extensive self-service resources.

Customer testimonials

Agorapulse User Ratings

Agorapulse holds a strong reputation with users, earning a 4.5/5 rating on G2 (942 reviews) and 4.6/5 on Capterra (710 reviews), for a blended score of 4.54/5 across 1,652 total reviews. Users particularly value its intuitive platform and powerful social listening capabilities. “Our move across to Agorapulse was unexpected however it was easy to implement, the platform is simple to navigate and we instantly saw the benefits of moving across. The social listening has allowed us to find business leads for other departments within the company.” However, some users note functionality issues with the listening feature: “One issue I’ve run in to is occassionally there are disconnected links in the listening feature when our clients are tagged by other businesses on Facebook. Clicking ‘view on Facebook’ will bring me to a page that says ‘content unavailable,’ but I am able to go directly to the page to search for the content.”

Mention User Ratings

Mention performs slightly lower in overall ratings, with a 4.3/5 on G2 (439 reviews) and a higher 4.7/5 on Capterra (270 reviews), resulting in a blended rating of 4.45/5 from 709 total reviews. Many customers appreciate Mention’s straightforward pricing and value proposition. “Mention was an instant match for us. In addition to offering an easy-to-use solution, the pricing is aligned with our needs. Obviously, we looked at other players. But Mention was the best value for money.” On the downside, users highlight the importance of proper setup: “Without proper configuration of searches, you can miss a lot of essential mentions.”

Based on user testimonials, Agorapulse’s biggest strength is its intuitive platform with robust social listening that delivers tangible business results, while Mention stands out for its excellent value for money and straightforward pricing structure that aligns well with small to medium business needs.

Mention vs Agorapulse: Final Verdict

Agorapulse stands out with its comprehensive social media management capabilities, offering robust engagement tools and detailed analytics for busy marketing teams juggling multiple platforms. Meanwhile, Mention excels in brand monitoring with its extensive media coverage and real-time alerts, making it ideal for PR professionals and reputation managers who need immediate insight into brand mentions across diverse channels.

For businesses prioritizing all-in-one social publishing and engagement, Agorapulse delivers stronger value with its unified inbox and scheduling features, though its monitoring capabilities remain somewhat limited compared to dedicated solutions. Teams focused primarily on brand intelligence and competitor analysis will find Mention’s sentiment tracking and market insights more valuable, despite its more basic content management options.

If comprehensive monitoring across both social and traditional media is your priority, or if you need deeper competitive intelligence than what’s available in all-in-one platforms, Mention fills these critical gaps. Experience how Mention can transform your brand monitoring strategy with a free trial today, or schedule a demo to see firsthand how its advanced analytics and global coverage can complement your existing social media workflow.