AKQA Shutters Sustainability-Focused Creative Shop

Three years after its launch, AKQA Bloom is no more.

The sustainability-focused creative shop, founded by Jean Zamprogno and Fernando Pellizzaro in Miami in 2022, is being integrated into AKQA Americas, a spokesperson for the agency confirmed to ADWEEK.

The Miami location will remain open, but AKQA declined to comment on whether Zamprogno and Pellizzaro would continue to lead the office. The co-founders did not immediately respond to ADWEEK’s request for comment.

The change follows a global restructuring announced in December, which organized the agency under three regional P&Ls: Americas, EMEA, and APAC. Around 6% of staff were laid off as a result of the restructure, a spokesperson told ADWEEK, but the company declined to specify whether those layoffs impacted AKQA Bloom employees.

“We continuously evaluate our business to ensure we are best positioned for the future,” AKQA said in a statement. “While we do not comment on individual employment, we have made strategic adjustments to align with our long-term goals. These decisions are never taken lightly, and we are grateful for the contributions of all our team members.”

The statement claimed that, with AKQA Bloom’s integration into the broader agency, “existing initiatives will continue seamlessly, strengthening our dedication to purpose-driven innovation.”

When asked how it would continue producing on sustainability and purpose-driven work, a spokesperson said that they’ll keep working with clients that would have typically been handled by Bloom, and that the agency won’t move away from working with sustainability clients.

AKQA Bloom’s closure comes as major brands across industries, from Crocs and Coca-Cola to Shell and Microsoft, opt to drop or water down their sustainability and climate commitments.