Here’s where I roll up my sleeves and share a little Hollywood backlot magic from my own experience at Boxwood Co.
When Tori Spelling and Dean McDermott signed their reality deal with Oxygen, we worked directly with Tori to make sure she had everything she needed to cart little Liam around on camera. Enter Orbit Baby, the stylish, high-design stroller that quickly became a staple on the show. Over several seasons, it turned into a silent co-star.
But the big TV break? That came with NBC’s The Office. The show’s writers were so intrigued by Orbit Baby’s luxury vibe, they wrote it directly into the script. Yes, really. (Season 5, Episode 4 – Baby Shower)
In one unforgettable episode, Rainn Wilson’s character, Dwight Schrute, becomes so obsessed with the stroller’s status symbol glow that he spends the whole episode trying to destroy it. Spoiler: he fails. We had to supply multiple “stunt Orbits” to the production team for the scene – because, you know, when Dwight goes off the rails, props better be ready.
Orbit Baby also showed up on The L Word, with characters giving it glowing (and hilariously detailed) on-screen praise during a baby shower scene. That kind of integrated, character-driven exposure? Priceless.
Other placements included Walt Disney Pictures’ Cats & Dogs, Paramount’s Yours, Mine and Ours, and Hellboy II—each adding new layers of visibility and pop culture cachet to the brand.
And the results? Let’s just say Orbit Baby went from stylish newcomer to cult favorite real fast.
