ChatGPT Referral Traffic To Publishers Remains Minimal

ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic.

• ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic.
• The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits.
• Traditional search engines still drive majority of publisher traffic.