This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby.
The billboard’s text reads: “If winter can do this to a poster, imagine what it can do to your body. Support your immune system.”
By mimicking the damage that cold, wet, and windy conditions can wreak on a poster, Actimel highlights the seasonal challenges our bodies face and emphasises the importance of looking after yourself, especially during the winter months, when immune care is particularly important. This special-build out-of-home campaign brings to life the very real effects of winter in a way that is impossible to ignore.
‘’Winter is a time of year during which our immune system can be challenged and we wanted to create a campaign that brings this message to life in an unexpected, visually engaging way,” said Rachel Wright, Head of Marketing at Actimel. “This billboard serves as a powerful reminder to support your immune system through the season with Actimel.”
CREDITS
- Brand: Actimel
- Agency: BETC
- Executive Creative Director: Antoinette Beatson
- Creative Director: Daniela De-seta
- Creatives: Tristan Lenczner & Simon Carr
- Designer: Justin Reich
- Managing Partner: Andy Fraser
- Senior Account Director: Shakira Connolly
- Account Manager: Esme Lafleur
- Production: BlowUp Media
Source: BETC London
