Nike
While Nike’s spot features a ton of women athletes of the highest caliber, it still resonates deeply with women everywhere. Why? Because women don’t have to be on the basketball court to be told they don’t belong. Women don’t have to be an athlete to be told that they are too aggressive, too loud, too pushy, too demanding. Women don’t have to be an Olympic champion be told they are too much and need to calm down, to be quieter, to know their place, to not put themselves first.
Highlighting these groundbreaking women and championing all women to do it anyway is a powerful statement and a much-needed one. The spot made me want to run through a brick wall.
The new Super Bowl ad is the anti-Super Bowl ad
Standing out is hard, but not impossible, and some brands have gone a different route to get attention from the masses. Brands like AriZona Iced Tea have read the room and made it clear that purposefully not being a part of the million-dollar commercial club can be just as powerful of a statement.
Perplexity CEO Aravind Srinivas came up with the same approach, creating a $1 million giveaway to someone who downloads their app and “asks like a millionaire.”
