Conferences are critical opportunities to increase brand awareness, create meaningful connections and lead generation. A well-planned conference strategy is essential to ensure you get the return on investment for your B2B marketing efforts. But before we get to the Nacho Libre “nitty-gritty” about executing conference strategy, the first strategic move is to decide what the right conference is to attend!
It can be difficult sorting through all the opportunities available. And yes, the FOMO on the latest and greatest conferences is a real struggle. If only there were a way to go through the upcoming conferences you want to attend all in one place… Introducing our Airtable Event Calendar! We created this invaluable resource to make it easy for you to sort possible conferences based on your ideal audience, location and/or industry. Play around a bit with this interactive conference calendar.
