By Jim Clanin
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The steps clients take to make a purchase on your e-commerce website are known as the buying cycle. The customer first recognizes a problem and needs to find a solution, then they search for and weigh all of their options before making the purchase. Customers can easily conduct research before making a purchase thanks to the Internet, therefore you must make it simple for them to do so. The four phases of the buying cycle will be discussed in this blog post, along with what you should be doing to help your clients go through each one.
