Unlock the power of YouTube creators with BrandConnect
BrandConnect is a collection of tools and features which help brands connect with creators. In this new era of creator-led entertainment, people make decisions based on the advice of YouTube creators. According to a survey conducted by Ipsos, surveyed online users are 98% more likely to trust the recommendations of creators on YouTube vs. those on other social sites/apps (on average). This trust translates into real results for brands.
For example, a brand could start using existing sponsored content as creative in their campaigns with partnership ads, amplifying the reach of successful videos. In some markets, they could use BrandConnect in Google Ads to get measurement and reporting for sponsored content campaigns. Brands could also see suggested videos to promote or even gain valuable insights into performance of linked videos inside our new central place to manage creator partnerships. Each part of this process is powered by BrandConnect.
