User-generated content (UGC) refers to any content—such as text, images, videos, and reviews—created by consumers rather than brands. It is the lifeblood of contemporary digital interaction. Real experiences from real people are considerably more trustworthy than the best brand content in the world.
With AI reshaping how content is created and consumed, and consumers valuing authenticity more than ever, UGC has become a marketing necessity. In this guide, we’ll explore why UGC is vital, the types that drive engagement, and how to use it effectively.
