I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users.

January 25, 2025

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“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]

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