Marketing Scores Big for Pacers and Thunder in NBA Finals

The added focus on Indianapolis during the NBA Finals has also spread to other endeavors, including bringing attention to the Wheeler-Dowe Boys & Girls Club of Indianapolis, the Fever’s WNBA Commissioner’s Cup run, and Indianapolis’ upcoming WNBA All-Star host duties in July—complete with a Tamika Catchings mural going up just in time for the occasion.

“It’s been an incredible time for us in the city and the Pacers and Fever brands at the same time—you can’t fake or manufacture that type of energy,” Beadlescomb said. “We always try to leverage the opportunities at hand and make the most of them, but sometimes that timing is so perfect and and the synergy provides just extra special opportunities, and we’re there, so we’re trying to cherish it, enjoy it, and maximize it for our city and our state.”



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