Wix is a great choice when you need to get a website up and running quickly, especially with its intuitive drag-and-drop functionality. But if you’re using HubSpot CRM—or planning to—you’ll get more value by consolidating your tools under one system.
Moving your website to HubSpot’s CMS (now called HubSpot Content Hub) means your website and CRM work together seamlessly. Every visitor interaction—form submissions, page visits, downloads—automatically syncs to contact records, allowing you to personalize experiences and automate follow-ups with ease. Plus, with Content Hub’s built-in content creation and remixing tools, your team can work more efficiently while delivering a better user experience.
If you’re ready to make the switch from Wix to HubSpot, here’s how to do it.
Getting ready for the move
Before jumping into migration, take a step back and get your game plan together. Moving your website isn’t just about switching platforms—it’s about making sure your business is set up for success on the other side. Here’s what to focus on:
Take stock of your current Wix site
Start by figuring out what’s working, what’s not, and what you need to bring over. This will save you headaches later.
- List out your pages and content – Use a tool like Screaming Frog to crawl your Wix site and generate a complete list of pages, blog posts, forms, images, and downloads. This helps ensure nothing gets left behind..
- Check your SEO – Look at your keyword rankings, backlinks, and meta tags. If you don’t know where to find this info, tools like Google Search Console can help.
- Look at your integrations – Are you using third-party tools for things like email marketing, payments, or customer chat? Make a list so you don’t lose anything essential in the move.
Define your goals for HubSpot
This goes with any platform: don’t move just for the sake of moving, or because the software sounds flashy. Be clear on what you want to get out of HubSpot. A few key things to think about:
- Better SEO? HubSpot has built-in tools to help your site rank higher in search results.
- Improved customer experience? Faster load times, better mobile design, and personalized marketing can all help.
- Seamless lead management with more automation? If you want to save time with email marketing, lead nurturing, or reporting, HubSpot’s automation tools are a major selling point.
- All-in-one home for your business: By centralizing marketing, sales, CRM, your website, and more, moving to HubSpot lets all your systems talk to each other more easily so you’ve got a single source of truth for your business.
For example:
- Reduce website update time from two weeks to two days by switching to HubSpot’s drag-and-drop editor and reusable content modules.
- Eliminate duplicate work by automating lead handoffs between marketing and sales, ensuring that qualified leads instantly trigger the right follow-ups.
- Improve lead conversion rates by 20% by using HubSpot’s smart content and automation to personalize follow-ups based on visitor behavior.
- Unify customer data across sales and marketing by integrating forms, emails, and CRM records into a single HubSpot database for more targeted campaigns.
Figure out your budget & resources
Switching platforms takes time, money, and sometimes extra hands on deck. Make sure you’re ready for the investment:
- Time & expertise – You can migrate your site yourself, especially with the variety of HubSpot templates available in the marketplace. These range from $100 to several thousand dollars. But like building a house, if you’ve never done it before, it’s going to take longer, and there’s a learning curve. If you want to avoid the trial-and-error process, working with a HubSpot expert can save you time and ensure everything is set up correctly.
- Financial costs – Factor in your HubSpot plan, any design updates, and whether you’ll need external help. If you work with a HubSpot partner like Simple Strat, migration projects typically start around $10,000 in 2025, with costs increasing based on functionality and customization needs.
Understanding these factors upfront will help you plan your migration more effectively and avoid unexpected delays or costs.
Back up your stuff
Before making any changes, make sure you’ve got everything backed up. This includes:
- Your website content – Download key files, save important text, and keep copies of your images.
- Your design layouts – Take screenshots of your current site for reference. Even if you plan to refresh the design, it helps to see where you’re starting from.
Wix has some automatic backup functionality (Site History) that it performs weekly, on top of whichever manual backups you do. However, they don’t allow external backups yet.
Pick the right HubSpot plan
Choosing the right HubSpot plan can be confusing—especially since Content Hub is what used to be called CMS Hub. And beyond just picking a plan, understanding which features you actually need (and which you don’t) is key. That’s where working with a HubSpot Solutions Partner like Simple Strat can help—we offer guidance at no extra cost to ensure you get the right fit.
Here’s a quick breakdown of what to expect at each tier:
- Starter – Best for small businesses that need a simple, no-code website with essential tools.
- Professional – Includes advanced SEO tools, A/B testing, automation, content remixing, and podcast hosting—ideal for companies that want to scale their content strategy.
- Enterprise – Adds deeper customization, advanced security, and more control—great for companies with complex needs or multiple teams managing content.
If you’re planning to take full advantage of content remixing, AI-driven content creation, or podcast hosting, you’ll need Professional or Enterprise.
Not sure which tier is right for you? Simple Strat can help you make the best choice for free. You can also take a deeper dive into these with our “What is HubSpot” article.
Getting this decision right upfront makes the entire migration process smoother. Now, let’s dive into how to move your site over to HubSpot.
Step-by-step migration process
Moving your site from Wix to HubSpot doesn’t have to be overwhelming. If you break it down into manageable steps, you’ll have a smoother transition with fewer headaches. Here’s how to get it done efficiently.
1. Prep work: get your house in order
Before you touch anything, take stock of what you have.
- Back up everything – Saying this twice for emphasis — copy your site content, download images, and save form submissions.
- List out your pages – Know what’s staying, what’s going, and what might need a refresh.
- Check your SEO setup – Note your current rankings, meta descriptions, and any high-performing content.
2. Set up your HubSpot site
Once you’ve got a clear picture of your existing site, it’s time to get your new one ready.
- Choose one of HubSpot’s templates or themes – HubSpot offers plenty of options, or you can go custom. You can use HubSpot’s drag-and-drop editor for easy page building, and take advantage of smart content to personalize experiences based on visitor behavior.
- Set up your domain – Connect your existing domain to HubSpot. This involves updating your DNS settings to point to HubSpot’s servers.
- Recreate core pages – Start with must-have pages like your homepage, services, and contact page.
3. Move your content
This part can be manual or automated, depending on your setup.
- Copy and paste key content – For smaller websites, manually transferring content ensures accuracy. For example, copy the text and images from your “About Us” page on Wix and paste them into the corresponding page on HubSpot.
- Use a migration tool – For larger sites, automated tools can expedite the process. HubSpot offers migration services that can replicate your existing site’s structure and content within their platform.
- Maintain URL structures – To preserve SEO rankings, ensure that your new site’s URLs match the old ones. If changes are necessary, set up 301 redirects to guide visitors and search engines to the new URLs.
4. Test everything
Before you launch, double-check the details.
- Click all the links – Navigate through your website to ensure all internal and external links function correctly, preventing 404 errors.
- Test forms and CTAs – Make sure leads aren’t getting lost. For example, test your newsletter signup form to ensure submissions are recorded in your CRM.
- Check site speed and mobile experience – Assess site speed and mobile responsiveness using tools like Google PageSpeed Insights. Optimize images and scripts as needed to enhance load times. HubSpot’s tools can help with this.
5. Launch and optimize
Once everything looks good, flip the switch and go live!
- Monitor traffic and SEO – Use HubSpot’s analytics to track any dips or improvements.
- Tweak as needed – If something’s not working, adjust it quickly.
- Get feedback – Ask your team or a few customers to navigate the new site and share their thoughts.
- Test again – migrations can be tricky, so keep an eye out for common issues like broken forms, dead links, or missing elements.
Migrating to HubSpot doesn’t have to be a painful process. With the right prep and a step-by-step approach, you’ll set yourself up for a more powerful, integrated website that supports your marketing and sales goals.
FAQs: Common questions we get from clients
Will migrating to HubSpot hurt my SEO?
Not if you do it right! Make sure all your pages are properly redirected, maintain your meta tags, and update your sitemap in Google Search Console. HubSpot also has built-in SEO tools to help you optimize your new site.
How long will the migration take?
It depends on the size of your site and the complexity of your design. A basic migration can take a few days, while more advanced sites with custom features might take a few weeks.
Can I keep my current design?
Not exactly, but you can replicate the look and feel of your Wix site in HubSpot by using a similar theme or customizing a template to match your brand.
Will there be any downtime?
If done properly, downtime should be minimal. Most businesses transition to HubSpot while keeping their Wix site live until the new site is ready to launch.
Do I need a developer to migrate my site?
It depends on your comfort level. If you have a simple site, you might be able to handle it yourself. For larger, more complex sites, working with a HubSpot solutions partner can save time and reduce the risk of errors.
Final thoughts: making the move with confidence
The key to a successful migration is planning. Take the time to map out your current site, back up essential data, and ensure that SEO best practices are followed.
If the process feels overwhelming, remember that expert help is available. HubSpot offers a wealth of resources, and working with a solutions partner can take the stress out of the transition.
By moving from Wix to HubSpot, you’re not just upgrading your website—you’re unlocking a platform designed to help you grow, automate, and connect your marketing and sales efforts more effectively.
Your website should be more than just a digital brochure—it should be a powerful tool that supports your business goals. By making the move to HubSpot, you’re setting yourself up for a smarter, more scalable future. If you’re ready to take the next step, start planning your migration today!
