Facts inform, but stories captivate. A well-told story captivates people and maintains their interest longer than only facts could ever allow.
Personal, relevant stories inspire empathy, which increases audience connection and sharing likelihood. Storytelling gives content authenticity and memorability whether it’s a customer success story, a founder’s path, or a sincere behind-the-scenes event.
Engagement requires purposeful posting rather than merely frequency. Don’t get me wrong, frequency is also important, but it isn’t enough. So, focus on creating posts that inspire, connect, and disseminate information by drawing on these psychological triggers.
