Welcome to 2025, where digital marketing moves at the speed of a viral TikTok trend and keeping up isn’t just recommended — it’s survival. Lucky for you, our “2025 State of Digital Marketing” report has all the tea on what’s shaping the industry this year. We surveyed top marketers, crunched the numbers, and identified the biggest trends you need to understand if you want to dominate the digital space. Read on for a sneak peek.
We’re past the days of AI being a nice-to-have. It’s now a must-have, and it’s revolutionizing everything from content creation to customer service.
- 32% of marketers say AI is their go-to for innovation.
- Generative AI tools are changing the game in video marketing.
- Predictive analytics can now tell you what your customers want — sometimes before they even know it.
Takeaway: Automate, personalize, and optimize your campaigns with AI or risk being left behind.
Consumers are over generic content. They expect brands to know them, understand them, and essentially read their minds.
- 36% of marketers are doubling down on hyperpersonalized marketing.
- Brands are using personalized video messaging to drive engagement.
- AI-powered assistants are turning financial advice into a “bestie” experience.
Takeaway: One-size-fits-all marketing is officially dead. If you’re not personalizing, you’re not competing.
With AI-powered search engines on the scene, SEO strategies need a glow-up.
- Generative AI tools are prioritizing structured data and conversational content in their results.
- Optimizing for AI-driven search platforms is the new frontier of discoverability.
Takeaway: If you’re still only optimizing for traditional search engine results pages (SERPs), it’s time to expand your SEO game.
This is just the tip of the iceberg. There are so many more trends, datapoints, and insights that you should understand if you want to succeed at digital marketing in 2025. So what are you waiting for? Read the full report to make this your best year yet.
