What is AEO and Why Healthcare Brands Need to Start Optimizing for It in 2025


AI can read your content, but real patients must connect with it. In this post, we share best practices for creating readable, skimmable, trustworthy content that checks both boxes: ranking with search engines and resonating with human audiences.

Why Your 2025 Digital Strategy Must Include Voice Search Optimization

With smart assistants like Siri, Alexa, and Google Assistant dominating search, your content must be voice-ready. We discuss conversational search, long-tail keywords, and formatting that makes your content easier to surface in voice queries.

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Blog Series 2: Digital Marketing Services

Digital Ads vs. AEO: What’s Right for Your Healthcare Practice?

Should you spend your budget on paid ads or organic AEO-focused content? This article compares both approaches and explains how we recommend integrating the two for maximum ROI.

5 Proven Ways Lure Creative Drives More Patient Leads Online

We pull back the curtain on our digital ad and SEO process—from keyword strategy and audience targeting to conversion tracking. See how our healthcare clients benefit from a full-funnel digital marketing strategy.

How Geo-Targeted SEO Helps You Own Your Local Market

Local search is more important than ever. This post shows how we use localized keywords, map listings, and neighborhood-specific content to help you dominate your service area.

Managing Your Digital Ads, Blogs & SEO—So You Don’t Have To

Healthcare professionals don’t have time to run their own marketing. In this article, we outline how Lure Creative’s team handles your content calendar, Google Ads, blog writing, and SEO to save you time and grow your brand.

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