Part of this adaptability means leveraging resources that incorporate the latest tech and can ultimately save time. RE/MAX affiliates, for example, have multiple AI-powered tech tools available to them, as well as others coming down the pipe. During the R4 Opening General Session, numerous tech innovations and enhancements were debuted to help affiliates win more in business as the world continues to change.
AI capabilities within the MAX/TechSM powered by BoldTrail productivity suite are expanding. Plus, MAX/Refer – the all-new RE/MAX referral platform –will harness the power of AI to streamline a referral between affiliates from start to finish.
Other new AI components will help drive traffic and leads through remax.com and eventually remax.ca. One is “Max,” a new digital assistant who interacts with visitors.
But even as smart tech becomes a staple in strategy, Kass – a futurist himself – explains how these digital factors work best when implemented by a professional with drive and heart. After all, tech isn’t here to replace real estate agents – it’s here to enhance their businesses and allow them to focus on closing deals and changing lives.
“The AI revolution makes us more human, not less. in a world where you can master anything, master adaptability. Master courage. Master curiosity. Master wisdom. Master empathy. Master humor,” Kass shares. “These are the things that AI doesn’t take from us.”
Thorne thinks so, too.
“The winners, in my opinion, are the agents who integrate this technology seamlessly into their systems, their business planning and their management, enhancing efficiency while staying focused on their clients – freeing up more time to sit across the table from a nervous first-time homebuyer,” he said. “Agents who use AI to push them closer to their clients – who use this technology to be more human – will win.”
