The recent additions of two well-known industry insiders to the RE/MAX leadership team – RE/MAX EVP and Chief Growth Officer Chris Lim, the former President of Christie’s International Real Estate; and RE/MAX Holdings EVP of Strategy Travis Saxton, a former senior executive with T3 Sixty and RealTrends – illustrate Carlson’s drive to deliver new ideas, perspectives and innovations to RE/MAX affiliates around the globe.
It’s all part, he said, of helping RE/MAX Broker/Owners “recruit, train and educate” their agents while offering world-class technology and other competitive advantages.
“The brokerage business is really, really hard,” said Carlson, adding that a primary goal is helping brokerages grow and become more profitable. “We [work] to help them be successful.”
One major push at RE/MAX is delivering world-class technology – especially through a strategic partnership with Inside Real Estate and the MAX/TechSM powered by BoldTrail platform, which is provided to affiliates in company-owned regions in the U.S. and Canada at no additional cost.
“[This is] a people-focused business that can be technology-enabled to help [agents] win more listings, make more money and save more time,” he said. “It all starts with people, process and technology.”
With a big vision for RE/MAX – and big plans to get there – Carlson is excited about what’s ahead.
“There’s not a better brand out there for real estate, and not a better opportunity if you want to get into the franchise business. [Our] team is leaning in and drastically improving our value proposition,” he said.
“I need people who want to raise the bar – and the standard of what it means to be in the real estate profession.”
