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Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic ...
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Another season of Super Bowl advertising has passed, and with it has come criticism of the lack of creativity exhibited in the advertising. More than 50% of ...
We’re away for the festive season, but we’ll be right back. Our office will be closed from Friday 2oth December and will re-open on Thursday 2nd January ...
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, ...
https://www.youtube.com/watch?v=vUMQeNw2QDA Coca-cola has launched its first ad since the pandemic began in a touching film that showcases the ...
There’s something inherently engaging about a digital billboard, isn’t there? Maybe it’s the light displayed on the digital screens, begging for our ...
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to ...
An excellent, down-to-earth interview with Dr. Ken Dychtwald from last year: 24 September 2020 Growing Bolder & Ken Dychtwald He ...
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly ...
In the highly competitive world of e-commerce, building a recognizable and trustworthy brand is crucial for success. With an overwhelming number of ...
2024 reshaped the advertising landscape, setting the stage for what will be continued transformation in 2025. For advertisers and brands alike, the ...
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