Analytics
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Are We Building Sentient Machines? Anil Seth on Consciousness, AI, and the Illusion of Reality
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1. What Is Consciousness, Really? Scientifically, consciousness is still hard to define, but Anil Seth starts with a simple, inclusive ...

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Practical AI for Business: Cutting Through the Hype
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By Nicola Thomson Date: August 22, 2025 Where does artificial intelligence add genuine value to business? It’s a question Richard ...

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What is data minimisation? Definition, benefits and best practices – Analytics Platform
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Collecting and storing vast amounts of consumer data comes with financial, reputational and regulatory risks. Even a minor data breach can be ...

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High-Impact Marketing: Rock Creative Pre-Testing!
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Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges and Marketing objectives. I’m ...

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UX Practitioners’ Satisfaction with Pay Transparency – MeasuringU
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Is sharing pay information a good idea? What happens when companies share more about how they pay their people? So-called pay transparency refers to ...

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Is A Smart Marketer Working At This Company?
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Back to our Rolling-Twelve Month Analysis.There are times when a smart marketer is trying to overcome core merchandising issues. This analysis offers hints ...

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Are You Cooking or Baking with Data? A 2026 Guide to Smarter Analytics Strategy — Juice Analytics
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Cooking with Data: Quick, Flexible, and Reactive“Cooking” with data means moving fast and adjusting as you go. It often happens in high-pressure ...

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A Guide to Reliable Multi-Agent Workflows %
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As AI gets smarter, agents now handle complex tasks. People make decisions across whole workflows with plenty of efficiency and ...

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AI Horizons: Safety, Ethics, and Data Rights in the Age of AI
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AI systems are built on data. Every Large Language Model (LLM), from chatbots to medical tools, learns from vast collections of text, images, and ...

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Why We’re Counting Down to Big Data London 2025
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By Nicola Thomson Date: August 26, 2025 Big Data London is always a highlight of the year for us, and not just for free merch. This ...

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Understanding SSO: Why single sign-on is critical for Enterprise security
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Your organisation manages dozens of tools. Each requires passwords, permissions, and policies. But what happens when an employee leaves? Here’s why ...

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Marketing Analytics Mistake #1: Efficiency Without Effectiveness!
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“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There ...

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