Analytics
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A Comprehensive Guide to Observed Power (Post Hoc Power)
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“Observed power”, “Post hoc Power”, and “Retrospective power” all refer to the statistical power of a statistical significance test to detect ...

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7 Hugging Face AI Projects You Can’t Ignore
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Hugging Face, a prominent name in the AI landscape continues to push the boundaries of innovation with projects that redefine ...

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How AI Could Help Bring Down the Cost of College
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In a new article from the Wall Street Journal, Kartik Hosanagar, Faculty Co-Director of AI at Wharton, highlights the different ways AI technology is ...

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New to a Business Analytics Role?
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By Pradeep Gulipalli Analytics is finding increasing relevance across industries in hitherto unheard of applications, and this has resulted in a ...

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Adopt Microsoft Fabric as Your Data Platform
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By Nicola Thomson Date: January 7, 2025 As Microsoft Partners; here at Oakland we’re being asked by more and more clients if ...

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#GTMTips: Quickly Duplicate Tags In Google Tag Manager
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There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google ...

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How To Maximize Ad Revenue in a Privacy-First World
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In 2024, publishers are looking to innovative approaches to data-driven monetization in a privacy-first world. More recently, a novel opportunity has ...

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Unwrapping Matomo 5.2.0 – Bringing you enhanced security and performance – Analytics Platform
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 As we tie a bow on 2024, we’re delighted to share our final gift of the year. Matomo 5.2.0 comes wrapped with new security features, privacy ...

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Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
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Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most people blame you ...

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How Does the UX Job Market Look for 2025? – MeasuringU
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It seems like 2024 was filled with nonstop bad news about UX job losses and difficult job searches. Layoffs in tech are nothing new. What seems to ...

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A Guide to Webinar Performance Metrics and Analytics
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In today’s hyper-digital, attention-scarce world, capturing and holding your audience’s interest is a monumental challenge. Marketing teams celebrate even ...

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Kevin Hillstrom: MineThatData: Weighted Email Attributes
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I'll use my headphone hobby as an example.Weighting (you'll develop your own weighting scheme based on a regression model).0-12 Month Purchases = 100% ...

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