By Mike Le Galloudec Date: October 30, 2025 Data Decoded: Calling out some of the traps we see in data programmes. The last blog ...
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On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js ...
Customer journeys aren’t linear. Even if the data shows they all converted through the same promotion, the path that took them there wasn’t. They ...
Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...
Having a representative sample is ideal when making inferences about your customer or user population. In practice, it can be difficult to recruit the ...
Do you have questions about what marketing attribution modeling means for your organization?Are you tired of fighting for budget with no clear evidence of ...
Look, it isn't easy to be a merchant. You're always wrong. Business success ultimately rests on your shoulders. Sure, the trade journalists and vendors ...
For over 15 years, we’ve been living a paradox in the world of analytics.On one hand, organizations have made massive investments in data infrastructure, ...
Analytics Advisor solves the challenge of getting a holistic view of your data by providing immediate, easy-to-understand performance insights and ...
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If the Godfather of AI, tells you to “train to be a plumber” you know that you got to pay attention, atleast thats what got me ...
Get Weekly Book Reviews + Free Project Horizon!Receive weekly insights on top books in tech, philosophy, and sci-fi. Plus, download your free copy of ...
