Analytics
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Bot Traffic, Ghost Spam and Fake Direct Visits: Keep Analytics Data Clean – Analytics Platform
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One morning, you open your analytics dashboard and see something every marketer hopes for: Traffic is up, not by a few percent, it has doubled ...

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Kevin Hillstrom: MineThatData: Loyal Customers
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This is what happens if you don't give AI a copy of what our friend, The Lemonhead, looks like. It leverages creative expression to do whatever the heck it ...

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Moonshot AI’s 2.8T Open-Weight Model
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Moonshot AI’s Kimi K3 is a 2.8-trillion-parameter open-weight model built with a Mixture-of-Experts architecture. It activates ...

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Kevin Hillstrom: MineThatData: Viable Assortment
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Here's one of the optional analytics that I might add to a Top 12 project ... I call it the "Viable Assortment".Viable Assortment = The Number of ...

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Spec-Driven Development with Claude Code: A Practical Guide
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I have written enough specs for Claude Code now to have hit the failure mode nobody warns you about.  The spec was fine. The ...

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The Report Lies To You
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Non-catalog readers, take the day off.Once again, I share these images to show you just how wonked-up AI actually is. Spelling errors. Missing legs. If ...

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Giving Data a Place to Land — Juice Analytics
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Her audible world was transformed by the attention she brought to it.This leads to an valuable distinction that I think we often lose in our data world. ...

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Top 5 Agentic AI Research Papers of 2026
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Agentic AI research in 2026 has moved past the basic question of whether a model can be called a tool. The harder questions are ...

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Kevin Hillstrom: MineThatData: Marketplaces
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They're as old as the Bible.This book (click here) is a classic from the dot.com era. The authors explain how industries evolve and change. Think about ...

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Build AI Agents with LangChain Skills: Generate PPTs & Excel
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Ever wondered how ChatGPT, Gemini, and other chat interfaces generate PDFs, PowerPoints, and more when all they have under the ...

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Streamlined Measurement of the UX of AI – MeasuringU
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There’s nothing quite the same as chatting with AI. But it’s just like every other interface in one important way: we experience it. And what we ...

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ROAS = Profit (It’s Just Harder To See It)
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There are (too) many digital marketers who, when you talk to them about profit, say that they don't measure profit. "I don't need to measure profit, I ...

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