Analytics
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#GTMTips: Split GA Events Between Client-Side And Server-Side Dispatch
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Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post.If you’re running ...

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Using AI To Find Usability Problems: A Replication – MeasuringU
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If AI can code problems and potentially moderate a structured interview, can it also reliably find usability issues from watching a video? We can talk ...

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Spend An Hour With Me. And Daniel. And Aaron. On Monday
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Join Daniel/Aaron from Orita.ai and I on Monday at 4:30pm EDT / 1:30pm PDT as we talk about ecommerce and bridging the gap between Executives and those of ...

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What is a number you care about? — Juice Analytics
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My son started sharing about his meals. He talked about cottage cheese, chicken breasts, greek yogurt with berries. The more he shared, the deeper he went ...

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How to Install Claude Code: Step-by-Step Guide
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You have probably heard by now. Claude Code burns through usage limits! But most of us live in the web app… distant from the ...

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What Is CNIL? A Simple Guide to France’s Data Protection Authority – Analytics Platform
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Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting ...

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Kevin Hillstrom: MineThatData: Top 12 Analysis: Impact of Pricing
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One of the analyses I run in a pricing project is measurement of customer response by price point. If inexpensive price point customers are willing to buy ...

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Try new AI tools from Google Ads and Analytics
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It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews ...

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Playing Detective
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This is way back in 2016. The Private Equity firm wanted to buy a catalog brand. Their initial review of the data showed that the brand "bumbled" along for ...

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Top 5 Claude Marketing Skills on GitHub (Ranked by Stars)
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Claude can write an ad or email from a prompt. This is usually done manually. Useful, but hardly a coherent system. The work still ...

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Playing Merchandising Detective
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In the 2016-2018 timeframe, I was asked to evaluate a business that was simply bumbling along. I was told to figure out how a company with a reasonable ...

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Deploying Semantic Views on Snowflake
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This year, many data teams have added AI agents to their roadmaps. The excitement is real: an agent that turns a two-day analysis ...

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