
Summer shouldn’t be when peas take off around here but a regular dousing of cold watering plus seed stock bought from further south than usual seems to have done the trick. That’s a purple velvet Magnolia Blossom pea tip just about to burst. I really don’t concern myself whether it’s going to be tasty or not if it all looks that good. Rabbits? You ask about the rabbits? Well, suffice to say the foxes that moved into the neighbourhood have culled the squirrels… but rabbits? Some radical chicken wire applications have been applied. Treatments which offer fewer treats. Rabbits? Hah!!
Speaking of me and mine, I can’t let the week pass without mentioning a visit by ferry to a really great bar restaurant called Spicer’s Dockside Grill on Wolfe Island just off of my fair city. The place even have a cabana style bar on a dock right where the Great Lakes meet the great St. Lawrence River. A fabulous spot. I’m sharing below a few thumbnails circa 2011 style. I hope they render for you as they render for me… which is essentially the Bloggers’ Prayer, innit. Click for bigger and clearer views.
Back in the basement, on Monday Stan got me thinking. It’s not often that I admit to thinking but Stan did it. He went and got me thinking this very week about times gone by. Because he quoted a piece about the beginning of blogging that diverged from my understanding. It wasn’t gatekeepers and curators. It was hawkers, carnies even shouting “hey look at this… I have no idea what it is but it’s all free!” But these things happen. Time shapes the past. And the beginnings of blogging are events from over thirty years ago, half my life ago. It was 9/11 that really caused the broader introspection on display that fed the hobby I kept up with this here site, now about twenty-two and a half years in operation. That is a bit of a thing. So as we move forward again through the beery news note trust me on this one point: not curated, just gathered and dumped at your feet.
Next up, I came across this excellent explanation of the role and the value of a sommilier by Michele Garguilo that I am not sure quite entirely translates to beer given the scale of markups – except perhaps at the taproom:
The myth persists that a beverage director is a high-ticket hire, a luxury reserved for Michelin stars and major market darlings. But what if I told you that a skilled somm can turn your backstock into liquid gold? That we can reduce spoilage, increase check average, and train your servers to sell smarter in under a month? That our average salary is less than your linen bill, but our impact reaches every guest, every night? We manage theft, negotiate prices, find off-label steals that taste like first growths. We’re part strategist, part magician. But because we don’t always wear chef coats or burn ourselves on the line, we’re treated as “nice to have.” Meanwhile, we’re making you 10–30% in beverage profit on every ticket. You don’t need to afford a sommelier. You need to afford not having one.
I mention that about taprooms given, as I hope you know, the 1987 article in The Atlantic called “A Glass of Handmade” by William Least Heat Moon. It was, personally speaking, a highly influential take on the contemporary micro brewing scene which can be now found at page 31 in the compilation of his essays Here, There, Everywhere. Therein at page 51, Bill Owens of Buffalo Bill’s Brewpub is quoted as saying:
My cost to make a glass of lager – and that’s all I brew now – that lager cost seven cents. I sell it for a dollar and a half.
Speaking of value, Laura has had another fine set of reviews published in The Telegraph and, once again, provided clear guidance on the value proposition:
The light red beer looks attractive but I found the flavour sickly like melted down gummy bears. It suggests watermelon but is too sweet to be refreshing. No thanks.
Fabulous. If someone never tells you what is bad, you really can’t trust their opinion on what is good.
Still… I do get pushed around. All the time. I’m used to it so it’s no big whoop but this week the powers that be behind DC Beer “recommended” that I consider share this tale by Andy MacWilliams on the 60 hours he and herself spent in Italy:
Having been to more than 80 countries and having sought out craft beer in all of them, the Italian scene seems dialed in. Sure, I avoided the obvious potholes, like the one or two smoothie sours I saw on menus. As I reflect on everything I sampled, only one item was bad. Everything else was either true to style or uniquely Italian. Most offerings honored tradition, even the new school traditions. Those that didn’t felt like they embraced the unique agricultural ingredients Italy has to offer. I suppose I’m slightly impressed. Very few things are truly worth the wait, but Fortunata is. Deirdre has the classic ragu while I get one of the dishes they are known for, carbonara. Savoring a bite of mine, Deirdre wonders what makes the carbonara so creamy, which I assume is roughly 17 egg yolks.
That is a lotta yolk. A whole lotta yolk. Conversely, somethings are less. I’ve mentioned before how Canada has cut US wine imports as a “thanks but no thanks” to the orange glow to the south – now looking like a mind boggling 97.2% drop from May 2024 to May 2025 – but what does that looks like in terms of the internal market? Robyn Miller of the CBC reports:
“Ontarians are increasingly committed to buying local and Canadian products,” an LCBO spokesperson said in a statement. “VQA wine (made from 100% Ontario-grown grapes) has seen a sales increase of over 60%, with VQA reds and whites seeing growth of 71% and 67% respectively, and VQA sparkling wine growing by +28%.” From the beginning of March until early June, total wine sales dropped by 13 per cent, the LCBO added.
Which is nice. No jingoism is better than clinky drinky jingoism.
And Matty C cleared himself for takeoff in this week’s feature at Pellicle with a portrait of the White Peak Distillery in Ambergate, Derbyshire – yes, English whiskey makers! Check it out:
As of May 2025, around 2,700 barrels are in-situ at White Peak Distillery. It has since added a second core bottling, a full maturation ex-bourbon barrel English single malt, alongside its Shining Cliff Gin and White Peak Rum. It also regularly releases limited, often more experimental whisky bottlings, from a full port barrel finish, to showcasing heritage barley varieties, and even collaborations with local breweries for which barrels have been swapped and shared. It was on hearing about the latter that I decided to visit White Peak and meet Max and Claire, before leaving with a sense this might be one of the most exciting distilling projects in the country—full stop.
I would note that the “e” should only be dropped for Scotch… and maybe Canadian rye. But I won’t because that wouldn’t be nice. (Maybe even incorrect. But I will not be moved.) I would also note – and actually will note – that Derbyshire should be an excellent spot for this sort of thing as 350 years ago it was the hot spot in England for malt production and strong ale brewing, as careful readers of the archives will recall.
What else? As noted by B+B in their handy dandy footnotes, Mike Seay has shared a bit of slang that is worth remembering:
I ordered a couple of light lagers at Out Of The Barrel the other evening. I didn’t really want to, but they were near 4% and that is what I was after – keeping my wits about me while still enjoying a beer. It’s harder to find low ABV Ales than it is Lagers, which sucks for me. But I will manage. That brings me to this, something I like to call: slow roasting a beer. This is one of the new things I am learning as a single dude sitting at the bar. A guy with nowhere to be and not enough money to keep drinking whatever I want. I have to become better at milking a beer. You get to stay longer without spending more money. It’s camping at the bar.
In my day, that was called rotting. Rotting in a tav. Somewhat connected is the trepedation felt by at the US wholesale beer buying market, even in the lead up to last week’s Fourth of July, as reported by Beer Marketers’ Insights:
…looking ahead to the “last week of pre-holiday” data (thru Jun 29), Circana evp of bev alc Scott Scanlon “would expect to see at a minimum stability across [alc bev] categories with potential build as we head into holiday week data results,” he wrote in latest update. Gotta note, beer’s going up against particularly easy comps in Circana MULC for the last week of Jun due to calendar timing of last yr’s stock-up for July 4 holiday shifting into Jul: beer $$ slipped 11% with volume down 13% for 1 wk thru 06-30-24 vs yr ago. “Given poor Memorial Day performance all eyes will be on the 4th of July to see if we can recapture lost sales,” Scott underscored.
Recapturing lost sales is never going to happen. Doubling up on the second national binge when the first was a dud requires a doubled binge. Perhaps a replication of the “FESTIVAL!!!” on Star Trek’s “Return of the Archons“! A pop culture reference no doubt drilled into each of your minds. Which, given the times, is not outside the realm of the possible now that I think of it.
Speaking of flops, consider this article in VinePair on Enigma a long lost beer produced by Guinness from 1995 to 1998. The TV ads that ran for it for the first few months could well be one of the reasons it was no great success:
To promote the release, Guinness tapped Parisian advertising agency Publicis Groupe, and the resulting campaign featured a dream-like, surrealist TV ad depicting a man walking through a shapeshifting desert before being offered “a glass of the unusual” by a dapper server. The drinker remarks that the beer is “very smooth,” and then the server turns into a Dali-esque piano and vanishes in a burst of flames. Lastly, the words “a lager born of genius” slide onto the screen in the final few frames… Rather than spend more money on advertising or reformulating the product, Guinness simply dropped the price of the beer, making it more affordable, but also damaging its image as a premium offering.
As an interesting juxtaposition – purely for educational purposes – here is a bit of current writing in the trade pep rally style that really got my head shaking this week:
A couple weeks ago, I laid out how Japanese culture is influencing a wide range of U.S. beverage categories, from beer to canned cocktails, and more than a few things in between. Since then, the pace of new launches and collaborations hasn’t slowed, it’s accelerated. What started as a snapshot is now beginning to feel like a full-blown movement. So here’s a fresh batch of recent releases and observations that continue to borrow from Japan, whether through ingredients or origin stories. Some are subtle nods, while others are straight-up love letters.
Wowsers. I’ve often wondered how this sort of thing and its kin damage the understanding of the actual factors facing brewers in this downturn. Irrational exhuberance. Isn’t this sort of reporting out of the Adnams Annual General Meeting (AGM) by Jessica Mason ultimately more helpful even if the message is a bit of a tough one?
As confirmed in the Southwold-based pub, beer and spirit company’s statement ahead of its AGM, Adnams was able to reduce its level of debt over the previous 12 months and has lowered its borrowings by a further £7 million compared to June 2024. Despite these accomplishments its current debt, however, still stands at £11.5 million… db has contacted Adnams urging the business to offer more information on its proposed route out of the situation it finds itself in and how it will navigate the debt pile… Hanlon insisted that “the board of Adnams, and those who work throughout our business, are focused on delivering with openness and transparency as we move ahead in the second half of 2025″. Despite these claims, the company has remained silent on questions over how it is reducing costs and also how it will secure funds to avoid either sale or closure.
No exhuberance there, rational or irrational. Like the discussion of sommeliers as value proposition, the drilling into a brewery’s financial statements is a great way to get past the spin to find out where things actually stand.
And that’s it for now. If I cast my eyes up, I see that there was a lot about veracity and value. I trust my own part in this bears some resemblance to both. Until we meet again, please check out Boak and Bailey every Saturday. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe. Then listen to a few of the now rarely refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (sometimes even but never) odd Fridays. And maybe The British Food History Podcast. Maybe? And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is out there with the all the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer featuring visits to places like… Michigan! All About Beer has given space to some trade possy podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast with an episode just last month!. And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they are back every month! The rest of these are largely dead. And the long standing Beervana podcast …except they have now stood down. As has We Are Beer People. The Share looked to be back with a revival but now its gone quiet. And the Boys Are From Märzen podcast appears suspended as does BeerEdge, too. VinePair packed in Taplines as well. All dead and gone. There is more from the DaftAboutCraft podcast, too. Nope – that ended a year ago. The Moon Under Water is gone – which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that – but only had the one post. Such is life. Such is beer podcasting and newlettering!