
Everywhere you look in today’s workplaces, you’ll find organizational rituals. From a quick daily morning team cheer to an elaborately planned annual celebration, companies invest significant time, effort, and money into establishing and maintaining shared customs in order to strengthen social bonds and drive employee engagement and performance. The effectiveness of organizational rituals is backed by research findings and is advocated by thought leaders, creating the impression that the effects of rituals on employees and teams are straightforward and uniformly positive.