Your social media accounts are often the first place someone sees your art—but they shouldn’t be the last. Every post, story, or profile is a chance to guide followers to your website, where they can go deeper, join your list, or make a purchase.
15. Make sure your website link is visible on all social profiles.
It sounds obvious, but many artists forget to include their website on personal or business pages. Check your Instagram, Facebook, Pinterest, and LinkedIn profiles to be sure your site is clearly listed and easy to click.
16. Link your business page to your Facebook personal profile.
When someone visits your personal profile, they should be able to see your art business. In your Facebook bio, add your business page as your “employer” and be sure your website URL is included on that page as well.
17. Use a multi-link tool like Linktree—or create your own.
Your Instagram bio only gives you one clickable link, so make it count. Services like Linktree, Campsite, or Later’s Link in Bio let you feature multiple pages at once—like your newest work, event info, or newsletter signup.
Prefer more control? You can create your own links page directly on your website (see ours) and update it as needed. However you do it, make it easy for people to find what they’re looking for when they click.
18. Use the Link sticker in Instagram Stories.
You can’t put live links in captions or comments, but Instagram Stories allow you to add a clickable link. Use the sticker feature to direct people to your shop, blog, or newest work. This is a great way to drive traffic from your day-to-day content.
19. Optimize your Pinterest pins.
Make sure each pin has a strong title, a compelling description or story, and a direct link to the specific page on your website. For lower-priced items, include the price to encourage quick decisions. For higher-priced work, lead with the story and invite a conversation.
