In a striking move that blends sartorial elegance with profound artistic exploration, the Berlin-based queer brand Kurt Prynne has landed its eye on Latin America for the very first time. Enter “A Voyeuristic View of Identity,” a riveting campaign shot against the vibrant backdrop of Santiago, Chile, masterfully helmed by the Venezuelan visionary, Víctor Vivas, also known as THEVICBOX.
This inspired collaboration delves into the nuanced relationship between the male body and identity, spotlighting five men—four cisgender and one transgender—who traverse the surreal landscape of self-expression in a society laden with expectation. From actors and dancers to strippers and bartenders, these men embody a spectrum of narratives celebrating authenticity. Clad in the signature pieces of Kurt Prynne, they take centre stage in an intimate black box set. This sanctuary allows for unfiltered expression as they navigate both their identities and the garments enveloping them.
Kurt Prynne @kurtprynne
Photographer | Video | Concept: Víctor Vivas @thevicbox
Models:
Tom Selavy @tomselavy
Mirko Samsara @sm.sara.__
Ignacio Beltrán @ignoliver
Alejandro @arturotauil
Franki Nstein @drfrankii_
Kurt Prynne Takes a Bold Leap into Latin America with “A Voyeuristic View of Identity”
Under the artful direction of THEVICBOX, movement becomes a conduit for genuine self-exploration, transforming the participants from mere subjects into vibrant storytellers. As they shed the self-awareness of being observed, something magical occurs; their essence unfolds, revealing the sartorial dialogue between the flesh and fabric. “My work focuses on capturing intimacy, those flashes of honesty,” notes Vivas. With each click of the shutter, he distils moments of vulnerability that resonate on a deeply human level.
Throughout these evocative sessions, clothing transcends its role as an accessory, morphing into an integral part of each man’s identity. Initially perceived as external, the Kurt Prynne garments organically transform into a second skin, amplifying the participants’ narratives and allowing them to play with the interplay of texture and movement. As jockstraps and t-shirts entwine with the choreography of life, they reveal a myriad of personalities—each shot a testament to individuality.
Echoing Kurt Prynne’s mantra, “Wear your uncomfortable truth,” this editorial is more than a visual feast; it’s a liberating confrontation with identity. The presence of multiple cameras adds layers of vulnerability, yet under the watchful eye of THEVICBOX, discomfort morphs into a visceral act of freedom, where authenticity becomes a powerful statement.
Moreover, this campaign marks an exciting milestone—the 5th anniversary of the Kurt Prynne brand. With “A Voyeuristic View of Identity,” the brand not only charts new territory but also cements its commitment to celebrating diversity and the myriad forms of masculinity in a world yearning for representation. Get ready to be captivated—this is fashion as art, intimacy as narrative, and identity as an ever-evolving canvas.
