If you’ve listened to my podcast for a while, read my book, taken my classes or worked with me personally, you’ve likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren’t just casual suggestions or passing ideas. They are the bedrock of everything I do. They’ve been tested over time, refined through years of working with artists, and proven essential to building a thriving art career.
In this episode of The Art Biz I dive into the four core beliefs define my approach—beliefs I want to be unmistakable. I want you to hear them and think, yes, that’s exactly what Alyson teaches. Because once you internalize these beliefs, decision-making becomes clearer, marketing feels more purposeful, and your path as an artist makes more sense.
I also think you’ll find that everything you do is easier—because instead of operating from a place of urgency to sell, you’re building from a place of clarity and authenticity.
Whether you’re just starting out or have been at this for years, these four principles can help you stay focused on what truly matters. They’re not trendy tactics or quick-fix strategies. They are seminal truths that will support you for the long haul. Ready? Here we go.
