Lights, Luxury, Parisian Nights: Rick Ross and Pharrell deliver with their new collaborative music video “For The Money”. It’s a literal visual feast for the eyes and a bold reminder that hip-hop opulence never goes out of style. You can see the video below.
‘On The Money’ by Rick Ross and Pharrell Williams is a Feast For the Eyes
Directed by Benny Boom, the video is a lavish tour through the streets and landmarks of Paris—think Rolls‑Royces parked by iconic architecture and a grand bridge that’s been shut down just to capture Rozay and Pharrell in all their glory. From sleek fashion to high‑stakes cinematography, it’s cinematic swagger set to a beat.
Rick Ross summed it up best: “This record represents elevation—…brought that vision to life, shutting down the biggest bridge in Paris to film this. It’s bigger than music, it’s a lifestyle”.
Sounds Like a Global Anthem
Clocking in on June 27, the track—produced by Pharrell—carries a tropical‑luxury instrumental that’s both international and hypnotic. Ross calls it a “global slapper,” blending flashy elegance with aggressive lyricism rooted in hustle and power.
Bleu Mag praises the balance of “raw energy and elegance” while Ratings Game Music highlights a bold Latin‑tinged beat—a sonic departure from Rozay’s usual mafioso roots.
Community Reactions
Fans are divided on the track’s impact. On r/hiphopheads, one listener praised Pharrell’s energy, but felt Ross didn’t match the intensity:
“track honestly would’ve flown together with someone like Jay Z on it, it really sounds like peak Jay Z music. Ross was boring on it.”
Still, even skeptics admit the beat’s vibe is undeniable, I mean the beat is beatin’. Additionally, as always, Pharrell’s in top form:
“Pharrell heard the washed allegations and locked the fuck in this year, damn.”
A Legacy Reignited
Ross and Pharrell’s partnership spans over fifteen years—from “Get Down” (2008) to “Presidential” and “MMG The World Is Ours”—so this reunion feels both nostalgic and refreshed. With Benny Boom’s lavish direction and Parisian aesthetics, the video amplifies their signature synergy.
“For The Money” isn’t just another single—it’s a visual statement in luxury and power, blending Parisian grandeur with bold, rhythmic ambition. Whether you’re here for the high-end cinematography, Pharrell’s vibrant production, or Rozay’s relentless boss energy, this release announces: Rick Ross is back, and he’s still playing in heavyweight mode.
Watch the official video now, and get ready—this track may very well be the spearhead for Ross’s next album rollout.
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