Copenhagen’s 3 Days of Design has evolved into one of Europe’s most anticipated interior design festivals, spotlighting the city’s role as a global hub for creativity and craftsmanship. First launched in 2013 by a small group of visionary design brands, the event began as a grassroots initiative to open up Copenhagen’s interior design showrooms and studios to international press and buyers. Over the years, it has grown into a city-wide celebration, featuring world-renowned furniture, lighting, and lifestyle brands alongside emerging talent. With its strong emphasis on Scandinavian design principles—simplicity, functionality, and beauty—3 Days of Design draws design lovers and professionals from around the world. I was so excited to attend for the first time this year! We were the only San Francisco Interior Designers at the events we attended – we met architects and designers from India, the Netherlands and Japan.
What makes 3 Days of Design so special is how it merges the history of Danish interior design with fresh, contemporary perspectives. Instead of gathering under one convention center roof, the festival transforms Copenhagen itself into an immersive interior design experience. Almost every neighborhood has elegant showrooms, curated exhibitions, and pop-up installations set within iconic architectural spaces—from historic townhouses to modern waterfront warehouses. It was such an inspiring way to see how interior design in Copenhagen continues to evolve while staying rooted in sustainability, quality materials, and human-centered aesthetics.
I hate to play favorites, but Louise Roe might be it! Her stunning showroom is a masterclass in marrying Northern minimalism with thoughtful artistry and craftsmanship. Rooted in her background in fashion and concept development, Roe’s work is defined by clean geometric forms, a refined palette, and a nuanced interplay of light and shadow—drawing inspiration from Bauhaus, early Art Deco, and Brutalism. Each furniture and lighting piece is produced in collaboration with skilled European artisans using natural materials such as wood, glass, ceramic and stone. This commitment to traditional craftsmanship infused with a modern sensibility ensures her collections are timeless yet contemporary. These beautiful pieces would fit in seamlessly in so many of our current Bay Area interior design projects!
One of my favorite installations was by FRAMA – a Danish brand rooted in Scandinavian modernism. Based in Copenhagen’s historic Nyboder district, their showroom is located inside a beautifully restored 1878 apothecary. Founded by Niels Strøyer Christophersen in the early 2010s, FRAMA champions minimalist, timeless interiors. Their aesthetic is characterized by simple geometries, natural materials like wood, cork and stone, and an unwavering focus on craftsmanship and longevity. The result: objects and spaces that feel warm, honest, and unpretentious, aging gracefully with character rather than trend.
The Finn Juhl furniture brand represents one of the most influential voices in mid-century Danish design, celebrated for its organic forms, sculptural aesthetics, and meticulous craftsmanship. Originally designed by architect Finn Juhl in the 1940s and 1950s, pieces like the Chieftain Chair (Pictured Above Right), the Pelican Chair, and the France Chair broke away from the rigid functionalism of the time, introducing a softer, more organic and artistic approach to furniture. Today, the brand is faithfully revived by House of Finn Juhl, which holds exclusive rights to reproduce Juhl’s original designs using traditional joinery and premium materials. We enjoyed seeing one of their master craftsmen working on the upholstery of a chair live at the showroom. Each piece is crafted in Denmark by skilled artisans, preserving the designer’s legacy while reintroducing his timeless vision to a new generation of collectors and design lovers. Finn Juhl’s work helped position Danish design as both modern and deeply human—an ethos that continues to shape the global conversation around interior design.
Design By Them is an Australian furniture and lighting brand celebrated for its distinct playfulness and fresh Australian perspective. Built around collaborations with a growing stable of local designers, each piece reflects a balance of minimalist form and joyful details—we particularly loved the Sundae modular sofa for it’s bulbous shape and surprising comfort.
We were fortunate to meet designer Marco Zelli where he demonstrated all the ways his modular magnetic Nefertiti lamps could be used, from a wall sconce, single table lamp or stacked to create a statement fixture. I absolutely loved the vibrant color combinations and can’t wait to incorporate these into a future San Francisco interior design project. Another brand we discovered was Manu Matters – a design brand deeply rooted in innovation and sustainability —a philosophy beautifully exemplified by their Teen Jane lamp. Crafted in Sweden from recycled PET bottles, the Teen Jane features a striking geometric silhouette that creates engaging interactions of light and shadow, while its pleated shade offers a tactile, sculptural quality. The Teen Jane lamp is designed to be dimmable and long-lasting, with a thoughtful nod to environmental impact through its mono-material construction that promotes circularity at end of life. With playful colorways and simplicity of form, the Teen Jane stands as a testament to Manu Matters’ commitment to blending material innovation, sustainability, and heartful design in every piece.
The most innovative and sustainable product from 3 Days of Design was definitely the newly launched Aifunghi! Aifunghi is a groundbreaking sustainable design studio that transforms mycelium—the root-like fibers of mushrooms—into high-end, eco-conscious furniture, lighting, and accessories. Drawing on deep expertise in luxury design and materials science, the brand’s debut “Roots” collection showcases seating, tables, and lamps crafted from a composite of mycelium and hemp fiber, then completed with refined upholstery and finishes. Pieces like the Banet chairs, approved for contract use, illustrate Aifunghi’s philosophy of “sustainable luxury:” products that are visually striking, fully compostable or recyclable, and free from petroleum-based plastics. By championing circular, plant-based materials while maintaining comfort and elegance, Aifunghi paves the way for a new era of design where environmental responsibility and high-end aesthetics seamlessly coexist. Given Niche Interiors focus on sustainability, we will definitely be incorporating these chairs into one of our interior design projects. Stay tuned for more behind the scenes design and architecture inspiration from our Copenhagen adventure!
