Samuel Adams x Czechvar Specialty Beer Launch – 8/1
PRESS RELEASE / July 15, 2025 (Boston, MA) – Keep it in Czech, a Czech Style Lager, with an ABV of 4.8%, unites two cross-continental breweries in a shared respect for quality and heritage. Czechvar, brewing its legendary lager in the Czech Republic for over 130 years, embodies a tradition where lager is more than a beer style—it’s culture. As pioneers in American craft brewing here at Samuel Adams, our collaboration blends tradition and innovation in perfect harmony. Brewed with classic Czech brewing methods and a historic family yeast strain, it delivers a smooth, balanced, and deeply satisfying brew that’s a fusion of Old-World craftsmanship and bold American spirit.
WHEN/WHERE:
Samuel Adams Boston Brewery
30 Germania St., Boston, MA 02130
VIP Keg Tapping | Friday, August 1, 2025 |6-7PM
- Details: To kick off the event, we’re hosting an exclusive VIP Keg Tapping session in our Taproom from 6-7pm where Radim Zvanovec, Czechvar’s Global Ambassador, and Adam Brož, Czechvar Head Brewmaster will walk a select lucky few through the rich tradition and history of Czech lager brewing, as well as the technique and immersive experience of pouring a proper Czech-style lager straight from our Lukr side pull tap. We’ll be pairing the delicious pours with small bites from our kitchen to perfectly complement the deeply satisfying taste of this special brew.
- VIP Keg Tapping Ticket Includes:
- Immersive keg tapping and pouring experience
- 1 pour of Keep It In Czech to enjoy during the session
- Small bite food pairings
- Add On Package Includes (separate purchase required):
- One 4-Pack of Keep It In Czech
- Commemorative Samuel Adams x Czechvar dimpled mug
Launch Party | Friday, August 1, 2025 |7-9PM
- Details: The celebrations continue in the Beer Garden with live music and draft pours of Keep It In Czech!
- Tickets: HERE (Free admission)
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer.
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