When you’re running a property management business, “just posting on social media” doesn’t cut it anymore. If you want to stand out, win quality property management leads, and scale your operations, you need to get creative—and strategic.
Creative marketing isn’t about gimmicks. It’s about standing out in a sea of sameness and connecting with your ideal clients in ways that build trust, authority, and real engagement.
Below are 10 creative marketing strategies that are working right now for top-performing PMs—plus how BetterWho’s services help you bring them to life without burning out.
1. Niche Video Series for Owners
What it is: Weekly or bi-weekly videos answering questions or sharing insights specifically for landlords and property owners.
Why it works: Video builds trust fast. Owners want transparency and confidence—not another boring pitch deck.
BetterWho Bonus: Your RTM can edit and post these across platforms, write SEO-friendly descriptions, and repurpose them into blog posts.
2. Hyperlocal Community Highlights
What it is: Interview local businesses, highlight neighborhood events, or review schools.
Why it works: It positions you as the local expert and improves organic local search rankings.
BetterWho Bonus: We help you train your RTM to research, script, and schedule community content without stealing your time.
3. Property Management Tip-of-the-Week Email
What it is: A short, punchy weekly email sharing a single helpful tip or story for owners.
Why it works: Keeps you top-of-mind and builds value before they even become a client.
BetterWho Bonus: With our coaching, your marketing becomes consistent, strategic, and personalized—not random.
4. Podcast or Microcast for Owners
What it is: A 10-minute audio show covering “advice for property managers” and owner-focused topics.
Why it works: It’s a unique medium that builds authority and trust—perfect for busy owners.
BetterWho Bonus: Your team can repurpose audio content into quotes, emails, and blog posts.
5. Client Win Stories
What it is: Short stories highlighting how you helped owners solve specific problems.
Why it works: Social proof with emotion. These are way more powerful than testimonials.
BetterWho Bonus: Your RTM can turn interviews into polished case studies or carousel posts.
6. AI Chatbots for Lead Capture
What it is: Use an AI chatbot to answer FAQs and capture leads 24/7.
Why it works: Increases conversions by helping prospects in real time, even outside business hours.
BetterWho Bonus: We help you integrate tools like ChatGPT to elevate service without adding workload.
7. Educational Webinars
What it is: Host quarterly live sessions on “How to grow a property management company,” “What owners should ask PMs,” etc.
Why it works: High-leverage marketing that builds your brand and email list fast.
BetterWho Bonus: We guide you on the right content strategy and help your RTM handle the logistics.
8. Remarketing Ads for Cold Traffic
What it is: Show follow-up ads to people who visited your site but didn’t convert.
Why it works: It keeps you top-of-mind and massively improves conversion.
BetterWho Bonus: Our consultants help you map your marketing funnel and show your RTM how to execute campaigns.
9. Interactive Lead Magnets
What it is: Use quizzes like “What’s Your PM Growth Bottleneck?” or calculators like “How Much Is DIY Management Costing You?”
Why it works: High engagement and segmentation power. Great way to learn what your leads care about.
BetterWho Bonus: We’ve built funnels like these for clients and can help you do the same with the right tools and team.
10. Referral Partner Playbook
What it is: Create a structured system for working with realtors, leasing agents, and vendors.
Why it works: Warm referrals are your highest converting leads. Systemizing them = growth on autopilot.
BetterWho Bonus: Our group coaching walks you through building your playbook, scripts, and automation tools step-by-step.
What Doesn’t Work Anymore (Let’s Be Honest)
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Generic Social Media Posts: Posting your latest unit doesn’t build a brand.
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Mass Mailer Postcards: Costly, hard to track, and usually ignored.
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Outdated SEO Tricks: Stuffing blogs with keywords like “how to start a real estate management company” without real content value.
Creative Marketing Needs a System
Creative marketing works—but only if it’s executed consistently and connected to strategy.
That’s where BetterWho steps in. Whether you’re working with a property management coach, building out your systems with an RTM, or joining our group coaching (The Who Crew), we help you stop guessing and start growing.
If you’re ready to:
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Capture better property management leads
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Learn how to get property management clients more efficiently
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Build a scalable property management business with real infrastructure
…you know who to call.
Want help implementing these ideas? Let’s talk.
Download our free resource that outlines the most common fees used by successful property managers to help you build an efficient and profitable fee structure.
Want more help?
Book a free discovery call with our consulting team
