This entry was posted on June 3, 2024.
It’s the beginning of summer, but it’s also the beginning of something greater! From the 3rd-9th June, it’s the 28th National BBQ Week; one of the UK’s top 5 multi-award-winning Awareness Weeks. But what exactly is National BBQ Week all about? This blog will explain what will be available to both catering event hosts and catering eventgoers alike. By the end of it, you will know exactly how to celebrate the week of ribs, burgers and kebabs!
National BBQ Week is the market-leading BBQ & alfresco eating and sampling roadshow campaign. Its organisers, Grocery Gurus Ltd, also specialise in media, social media and physical promotional material. After surviving the COVID pandemic, the event returned to its very best last year, creating a sampling programme that lasted all summer. It’s safe to say that they know how to put on a good show, even when under pressure.
Whether you’re looking to promote your business or simply attend and have fun, there will be something for everyone during this year’s National BBQ Week. Here are the several main pointers for this year’s campaign:
1) Experiential BBQ RoadShow Sampling: 9 days of heavily branded roadshows at major food festivals and country shows will take place across the UK. There will be plenty of BBQ grill stations for hungry attendees and branded sponsors for aspiring caterers. There is an expected total reach of over 165,000.
2) Multimedia Promotions: Businesses have a great opportunity to promote themselves to a large audience. The event will be spread across several media platforms and radio stations, with a total coverage of over 15+ million. There will also be 100+ pieces of print campaign and over 120 sponsor branded competitions, reaching an expected 55 million.
3) The Web Branding: There are social media pages for National BBQ Week that are heavily interacted with and include sponsor posts. This is another good opportunity for business promotions, but it will also be useful for the audience, as they may stumble across something new that they might want to get involved in.
4) Other Promotions: There’s even more that’s on offer for the wider audience to witness or get involved with, from a Celebrity GrillMaster spokesperson to a promotion for the best budget barbecues. There’s even a BBQ Baptas video upload competition with various BBQ prizes that can be won!
The vast scale of ground that this event covers is certain to guarantee a fun and impactful time for anyone wanting to push their catering event or anyone simply wishing to tuck into a lovely barbecue.
Now that the event has been fully summarised, here are the things that you will need to do to make the most of National BBQ Week 2024. It doesn’t matter if you want to host a catering event, or simply attend one, there are opportunities for everyone to get involved! Here’s what to do:
1) Get Your Event Ready: Having an impressive barbecue experience is good but giving that experience to hundreds (maybe even thousands) of others would feel even better. Even if you don’t own any equipment, your vision of a summer BBQ is still within your grasp! We have a local search for barbecue rental service to help you attain professional appliances for your event. If you don’t wish to rent, then you can buy a barbecue grill from one of our trustworthy distributors.
2) Get Your Marketing on a Roll: If you’ve decided to host a BBQ event, then you’ll want to get people talking about it. National BBQ Week 2024 has various methods of promoting your event, from physical advertisements to media promotions. They are highly effective at getting the word out and offer hi-impact branding along with an equal share of voice for all sponsors.
3) Go to your Local Food Festivals & Country Shows: National BBQ Week 2024 will span across the UK! You’ll almost certainly be within a reasonable distance of one of the countless food festivals and/or country shows that will take place. It won’t be any easier to have a day out in the sun.
4) Practice Makes Perfect. Give it a Try: Not everyone is a BBQ expert and that’s okay! We all must start somewhere. National BBQ week can give people a chance to try their hand at grilling, whether that involves practicing new techniques or turning classic dishes into barbecued ones. These could provide good bond-building opportunities for employees at a business event, where long-lasting friendships might be made.
All in all, the 28th National Barbecue Week 2024 is a great opportunity for both eventgoers and event-organisers, handing out many promotional opportunities to businesses and memorable experiences to attendees. And if you wish to help provide such experiences for guests then you will need high-quality BBQ equipment. At Cinders Barbecues, we provide professional-standard barbecuing equipment that will make your catering event one to never forget! View our range of products on our website and if you have any further questions then feel free to contact us today.
