Alchemy summons forth new metal and gothic cidery from former Portland brewery — New School Beer + Cider

Evans founded a digital marketing agency focused on the cannabis industry in 2015, and worked with CPG brands and retailers across the country. Working as a recognized industry leader and featured speaker in branding and retailing circles, Evans polished his business bonafides as a seasoned entrepreneur with an extensive background in the beverage, design and marketing worlds.

In 2022, Evans transitioned back into beverage as a Marketing Director at Bauman’s Cider Co. where he met Bobby Noughton, the lead Cidermaker at Bauman’s from 2018-2022. Evans then went on to make cider himself at 19 Acres Cider in Sherwood, Oregon, rising to the role of head Cidermaker from 2022-2023.

Over the last two years since leaving 19 Acres, Evans has been working as a packaging and marketing consultant while putting together his vision for Alchemy Cider. With a vast knowledge of cider and brands, and the intention to operate a full bar at the taproom and hand-sell the cider, Evans reached back out to Noughton to become head Cidermaker and offer him work equity in the company.

“Both Bobby and I are avid foragers, searching for unique fruit and flavor combinations that are off the beaten path,” says Evans. “We believe that great products are made with great ingredients, so we choose to only backsweeten with fresh apple juice as opposed to sugar, and source ingredients from local orchards/farms/vendors whenever possible. I would describe the brand as a modern take on a trappist beer brand in some ways…we have great reverence for cider. We also have a very playful, irreverent side to our brand that will come out in the marketing.”