Podcast Episode 425: Economist Lester Jones Shares the Truth of Today’s Craft-Beer Market and Debunks Prevailing Misconceptions
This week’s interview wasn’t initially intended for the podcast and wasn’t recorded that way—Brewing Industry Guide subscribers read the Q&A last month—but the topics are salient and the audio listenable, so we thought it would make for an interesting change of pace. Lester Jones is the VP of analytics and chief economist for the National Beer Wholesalers Association, and he has some pretty deep, data-driven insights into what is reality and what is just vibes in today’s world of beer sales. Throughout, we try to unpack what’s actually going on, comparing anecdotal experience to real sales data, for a more accurate picture of the opportunities and challenges in today’s beer world.
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