Firestone Walker Brewing has a new product offering in its “Mind Haze” brand, a series of lemonade-infused “turbo radler” beers released under the name Mind Haze Rage in a specialty 12-pack. Three flavors are included in the “Rad Pack,” as it’s called: Lemonade Rage, Watermelon Rage, and Grapefruit Rage.
Recently, the company sent me the Rad Pack to sample and review the radlers. Here are the descriptions of each included in the email release:
Lemonade Rage: Beer meets lemonade like never before. All the flavor of your local lemonade stand with the spritzy, crisp finish of your favorite beer. A unique, innovative twist on the summer staple, Lemonade Rage is built to be ultimately refreshing and deliciously drinkable.
Watermelon Rage: Mind Haze Grapefruit Rage is bursting with tart grapefruit flavor balanced by smooth lemonade sweetness. This is NOT your grandma’s grapefruit juice. Slightly sweet, deliciously drinkable, and with an ABV that packs a punch, bring grapefruit rage along for a good time that’s next-level.
Grapefruit Rage: Crack into this subtly sweet watermelon lemonade beer that’ll keep the good vibes flowing. Mind Haze Watermelon Rage is a temptingly tantalizing combination of lemonade, watermelon, and Mind Haze beer. This ultimate quencher is perfect poolside or at your next hang.
It’s a curious direction to go in, considering the Mind Haze beers are all hazy IPAs, but I suppose it’s the usual marketing story—capitalizing on a popular brand to expand the line, while banking on the name. And “Rage” is an interesting direction to go here… So I’m curious to see how these drink and if they can truly tap into the Mind Haze IPA line popularity.
