Firestone Walker Brewing has a new campaign promoting its Mind Haze lineup of hazy IPAs that it’s calling The Mind Wanderer, featuring three of the Mind Haze variants: the original Mind Haze IPA, Cosmic Crusher IPA, and Brain Melter Imperial Hazy IPA. The company recently sent out samples and I received a “Hazy Pack” 12-pack of them.
Interestingly, they get progressively stronger in ABV, starting with Mind Haze at 6.7%, then Cosmic Crusher at 8.5%, with the imperial topping out at 9.5%. Is this meant to represent steps in the “Mind Wanderer” guru journey?
At any rate, here’s the pitch from the website:
You have been called to a higher purpose, to join a society built on the love of Mind Haze, where every sip expands the horizon of possibility. …read on to learn more about your journey to transcendence, enlightenment, and lusciously hazy, tropical flavor.
It’s time to open your mind and expand your palate with Mind Haze IPA, Cosmic Crusher IPA, and Brain Melter Imperial Hazy IPA. One is a golden wave of mango, citrus, and pineapple, carrying you gently into the unknown. The other will launch your senses into orbit with cosmic hops and interstellar juiciness. And the last bends your reality with juicy intensity, dissolving your earthly ego one sip at a time.
I don’t know about spiritual enlightenment, but I’ll have notes on each of these beers to come.
