Change of course and structure
Parallel to geopolitical shifts, many groups are executing a strategic change of course: Instead of pursuing diversification and craft beer expansion, the major brewers are increasingly focusing on their international flagship brands. Molson Coors, for example, sold several US breweries including their brands to the Tilray group – a step that AB InBev had already taken in 2023.
In Africa, Diageo disposed of its majority stake in Guinness Nigeria, selling its shares to Singapore-based Tolaram. Denmark’s Carlsberg Group, on the other hand, is investing beyond beer and has taken over BritVic, the leading British manufacturer of alcohol-free soft drinks.
While the big international groups are refocusing, pressure is growing on small and medium-size brewers worldwide. In many places, rising raw material and energy costs can hardly be offset by higher consumer prices. Business closures, mergers, and market exits are the consequence worldwide.
The BarthHaas Report 2024/2025 will appear in full on July 22.
About BarthHaas
BarthHaas is one of the world’s leading suppliers of hop products and hop-related services. The family-owned company specialises in the creative and efficient use of hops and hop products. As visionaries, instigators and implementers of ideas, BarthHaas has been shaping the market surrounding a unique raw material for over 225 years.
