Widmer Brothers Releases Brrr and Snow Plow for Winder


Widmer is celebrating the holiday season with not one, but two winter seasonals! Brrr, longtime hoppy holiday favorite returns once again. Snow Plow Milk Stout makes its first appearance since 2014. The use of milk sugar gives this stout a creamy mouthfeel and a touch of residual sweetness.  

Both will be released in bottles and cans and will be available throughout winter. If you want to get a sneak peak of both beers, join the release party this Friday at Tilt in NW Portland. For more details check out the news release below.

To learn more about other beer events, please visit the Oregon Beer Event Calendar.


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WONDERLAND: WIDMER BROTHERS BRINGS BACK BRRR HOPPY RED
AND SNOW PLOW MILK STOUT
Both fan-favorite beers will be
available in cans for the first time this winter

PORTLAND, Ore. – November 4, 2019 –Widmer Brothers Brewing is gearing up for
winter with the release of its classic seasonal, Brrr Hoppy Red Ale, and the
return of an old favorite, Snow Plow Milk Stout. Brrr will be available in six-
and 12-packs of 12-ounce cans and Snow Plow will be available in six-packs of
12-ounce cans during the winter months.

“As we head into winter, our brewers – and beer drinkers – start thinking about
rich, complex beers that warm from within,” said Widmer Brothers Senior Brand
Manager Steven Hallstone. “The arrival of Brrr is a winter tradition I look
forward to every year.”

To celebrate the arrival of
the two beers, Widmer Brothers will throw a party at Tilt in Northwest Portland
on Friday, November 8 at 6 p.m. Guests can donate a can to Oregon Food Bank and
receive a dollar off a pint of Snow Plow or Brrr.

Brrr is unique among winter
warmers, with spicy Cascade and Simcoe hops and a hearty malt presence that
finishes with a deep, red pour. First released as N.W. Red Ale as part of the
brewery’s experimental W Series in 2006, the beer quickly earned a permanent
spot in Widmer Brothers’ seasonal lineup and has since become a regional beer
staple. Brrr will be available in cans for the first time, designed in a rich
cranberry red offset by snow and ice. 

Snow
Plow Milk Stout, a classic winter beer with a soft and creamy mouthfeel and
roasted chocolate notes, was first brewed in 1999 as the first winning recipe
of the Collaborator Project, an annual homebrewing competition with the Oregon
Brew Crew.

“Snow Plow Milk Stout has always been one of
my favorites and probably my favorite beer from the Collaborator Project,” said
Hallstone. “The Collaborator Project with the Oregon Brew Crew has produced
some inventive styles and individual beers. We are extremely proud that the
program is still going after all these years and that beers like Snow Plow can
be enjoyed by even more beer lovers” 

Snow
Plow has not only been a Widmer Brothers fan-favorite for many years, it also
won two Gold Medals at the Great American Beer Festival Competition in 2002 and
2004. Snow Plow clocks in at 6% ABV and incorporates lactose (milk sugar),
wheat, black malt, and oats that give it a soft, creamy mouthfeel and notes of
roasted malt that rounds out nicely when packaged in the new 12-ounce cans.

For more information on Widmer Brothers Brewing, visit widmerbrothers.com or see what the brewery is
up to on Facebook, Twitter and Instagram.


About Brrr Hoppy Red
Brrr is a one-of-a-kind winter
warmer. Generously hopped, Brrr’s citrusy hop aroma and smooth bitterness,
exemplify the northwest-style red ale. ‘Tis the season to warm up with a cold
one.

Malts: Pale, Caramel 10L & 80L, Carapils,
and Dark Chocolate
Hops: Alchemy, Cascade, and Eureka
ABV: 7.2%
IBU: 50

About Snow Plow
Milk Stout

Since 1999, Widmer Brothers worked with the Oregon Brew Crew, a local
homebrew club, to brew winning homebrew recipes at its brewery. Contrary to
most winter ales on the market at the time which used some dark malts and were
very hoppy, this beer was extremely dark, used a ton of specialty malt (which
had to be hand-loaded, making it one of our most labor-intensive brews), and
had a sweet characteristic from the use of milk sugar.

ABV: 6%
IBU: 20


About Widmer Brothers Brewing
Widmer Brothers Brewing helped
create the Pacific Northwest craft beer movement in 1984 when founders Kurt and
Rob Widmer, then in their 20s, began brewing unique interpretations of
traditional German beer styles. In 1986, Widmer Brothers Brewing introduced the
original American-style Hefeweizen, which elevated the brewery to national
acclaim. Since then, the brewery’s iconic Hefe has grown to become Oregon’s
favorite craft beer. For more than three decades, Widmer Brothers has continued
to push the boundaries of craft beer. Based in Portland, Oregon, the brewery
currently brews a variety of beers including Hefe, Drop Top Amber and a full
seasonal lineup. Additionally, the brewery continues to make a series of
limited edition, small-batch beers available in Oregon and at the Widmer
Brothers Pub in North Portland. For more information about Widmer Brothers
Brewing, visit http://www.widmerbrothers.com/

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