Richard Mille X Brough Superior RMB01. Watchmaking Meets Motorcycle Mastery. — WATCH COLLECTING LIFESTYLE

A Meeting of Legendary Minds

The story begins with Brough Superior, founded in 1919 by George Brough in Nottingham. From its earliest days, the brand earned the prestigious nickname “Rolls-Royce of Motorcycles,” a title that spoke to its unrivaled quality and avant-garde approach. These weren’t just motorcycles; they were mechanical poetry in motion, ridden by adventurers and record holders who understood that true excellence demands no compromise.

Perhaps no figure better embodies this spirit than Thomas Edward Lawrence—Lawrence of Arabia—whose choice of Brough Superior as his trusted companion speaks volumes about the brand’s legendary status. When production ceased in 1939, it seemed an era had ended. However, the brand’s revival in 2013 under the visionary leadership of Thierry Henriette and Albert Castaigne marked not just a return, but a renaissance.

The Richard Mille X Brough Superior RMB01 motorcycle represents something far more significant than a simple collaboration—it’s a philosophical fusion. Richard Mille’s approach to watchmaking has always been about pushing boundaries, about creating timepieces that don’t just tell time but redefine what’s possible within the constraints of precision engineering. This same DNA courses through every line of the RMB01.