actionable analytics
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When Google reports lift results… Who is it solving for?Let’s start with a phrase that causes me to cringe every time I hear it: “directional results.”It ...
admin
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There’s a scary Giant hiding in your closet.It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...
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HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with metrics galore.Marketers still use the “funnel” ...
