Addressability
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Week in Charts: Publicis vs Omnicom Market Caps, UK Gambling Firms’ Ad Spend, and European Adoption of Addressability Solutions
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In this week’s Week in Charts, Publicis vs Omnicom market caps, UK gambling ad spend, and European adoption of addressability solutions. To have Week ...

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Why CTV Needs “the Most Support” in Addressability and Identity
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The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while ...

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