Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a ...

Each year, the programmatic advertising industry sees new trends emerge—some fleeting, others shaping the future of digital advertising. One of the most ...

Every few years, certain topics, trends and themes dominate the programmatic advertising industry. For the past couple of years, the dominant theme has ...

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly ...

Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera.The Trade Desk is ...

When it comes to launching and growing an advertising business, companies are often faced with a critical question: should they rent, build, or buy their ...

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic ...

This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DCThere is nothing ambiguous about the role the marketing ...

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced ...